Kenny Bush
@kennybush
Senior customer relationship and category management leader driving data-led revenue growth.
United StatesWhat I'm looking for
I am a senior customer relationship and category management leader with 29 years of experience leveraging data-driven insights to drive revenue growth, market share expansion, and operational optimization across consumer sectors. I have a proven track record recovering multimillion-dollar losses, building analytic tools and scorecards, and partnering with large retailers to execute effective go-to-market strategies.
I excel at translating shopper and consumer analytics into actionable plans, leading cross-functional teams, and negotiating to optimize assortment, promotions, and profitability. My background includes senior roles at McCormick, Coca-Cola, MillerCoors, and ConAgra, plus an MBA from the University of Florida and certifications in visual storytelling and fact-based selling.
Experience
Work history, roles, and key accomplishments
Senior Category Manager
McCormick & Co.
Jun 2017 - Jul 2025 (8 years 1 month)
Oversaw spices, recipe mixes, condiments and related categories, partnering with 40+ Southeast retailers to drive measurable category growth and recover $12M in unsold competitive brands through data-driven negotiation and assortment optimization.
Category Manager
MillerCoors
Mar 2016 - Jun 2017 (1 year 3 months)
Directed category management for alcoholic beverages across Southeast retailers, creating dashboards and trending tools that improved promotional strategies and retailer profitability.
Category Leadership
Conagra Foods
Sep 2014 - Apr 2017 (2 years 7 months)
Drove topline growth through continuous category and consumer analytics, implemented customer business planning initiatives, and earned category captaincy by delivering transparent, data-driven insights.
Category Advisory Manager
Coca-Cola Refreshments
Jun 2011 - Sep 2014 (3 years 3 months)
Advised retailers on assortment, pricing and retention strategies while managing over $1B in business across four accounts and delivering a strategic growth model to drive profitable reinvestment.
Senior Category Manager
Snyder’s-Lance
May 2010 - Jun 2011 (1 year 1 month)
Developed sales strategy decks, new item presentations and analytical insights to increase market share across national channels using syndicated data and market trend analysis.
HQ Category Manager
Dial Corporation (Henkel)
Jul 2006 - May 2010 (3 years 10 months)
Managed category initiatives at corporate level, applying data-driven insights to support portfolio performance and retailer engagement.
Category Analyst
Pepsi Cola North America
Apr 2002 - Jul 2006 (4 years 3 months)
Performed category analysis to support beverage strategies, leveraging data to inform assortment and promotional decisions across accounts.
Marketing Media Analyst
Sears Home Improvement Products
Jan 2001 - Apr 2002 (1 year 3 months)
Analyzed marketing media effectiveness to inform budgeting and campaign decisions for home improvement product lines.
Database Marketing Analyst
Catalina Marketing
Feb 1998 - Aug 2000 (2 years 6 months)
Conducted database marketing and shopper analytics to drive targeted campaigns and improve customer engagement.
Education
Degrees, certifications, and relevant coursework
UFUniversity of Florida
Master of Business Administration, Business Administration
Grade: 3.63 GPA
Completed a Master of Business Administration with a 3.63 GPA, focusing on advanced business and management skills.
UFUniversity of Florida
Bachelor of Science in Business Administration, Marketing Research
Grade: 3.75 GPA
Earned a Bachelor of Science in Business Administration with emphasis in Marketing Research and a 3.75 GPA.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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