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David Musselman

@davidmusselman

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I build corporate partnerships and revenue through consultative B2B sales and strategic account management.

United States

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What I'm looking for

I'm looking to build strategic corporate partnerships, grow revenue through consultative B2B sales, and create learning and workforce-development solutions that improve partner and organizational outcomes.

I'm leading strategic relationship development at Grand Valley State University’s Seidman College of Business, managing a portfolio of 184 alumni, corporate partners, and high-value accounts. I’ve closed 20 major investments and conduct 900+ strategic interactions annually to advance institutional priorities.

Across TruStage, SalesPage Technologies, and my consulting practice, I’ve generated $7.2M in individual TCV, $5M+ annually in new business, and led a team producing $42M+ annually. I build C-suite relationships, negotiate complex agreements, develop account plans, and use Salesforce, HubSpot, and OnContact to turn long-cycle opportunities into lasting partnerships.

Experience

Work history, roles, and key accomplishments

Current

Associate Director of Philanthropy

Current

Grand Valley State University

Aug 2025 - Present (1 year 1 month)

Lead strategic B2B relationship development with corporate employers, alumni, and executive stakeholders, managing a high value portfolio and securing major investments. Conduct 900+ strategic interactions annually and closed 20 major investments through consultative selling and multi-stakeholder negotiation.

Strategic Account Planning Corporate Partnership Development Consultative Selling CRM Pipeline Management Proposal Development Stakeholder Management Cross Functional Collaboration

Account Consultant

SalesPage Technologies LLC

May 2024 - Jul 2025 (1 year 2 months)

Managed enterprise level business development for Asset Management firms, generating $5M+ annually in new business through consultative sales and executive relationship management. Developed customized business solutions and maintained accurate pipelines within Salesforce CRM.

Consultative Sales Enterprise Sales Executive relationship management Cross Selling Salesforce Pipeline Management Revenue Forecasting

Senior Sales Consultant (Founder)

DMLP Consulting LLC

Aug 2023 - Jul 2025 (1 year 11 months)

Founded an independent consulting practice advising organizations on sales performance, team development, and partner engagement strategy. Designed and delivered onboarding and L&D programs that strengthened partner relationships and improved workforce engagement.

Consulting Sales Strategy Learning and Development team development Partner Engagement Process Optimization

Sales Manager & Process Improvement Manager

TruStage

Jun 2021 - Aug 2023 (2 years 2 months)

Directed a high performing enterprise SaaS sales team generating $42M+ in new business annually. Mentored account executives on consultative engagement and led process improvement projects that enhanced team productivity and pipeline accuracy.

Sales Management Team Leadership Mentorship Consultative Selling Process Improvement Strategic Planning Cross Functional Collaboration

Sales Executive

TruStage

Jan 2015 - Dec 2021 (6 years 11 months)

Top performing enterprise Account Executive managing full cycle B2B SaaS sales to financial institutions. Generated $6.5M (2020) and $7.2M (2021) in Total Contract Value, consistently exceeding quota and setting company records for new customer agreements.