dario weiss

Provided end-to-end digital marketing consulting for e-commerce and consumer brands, including digital strategy, content, paid media, e-commerce management, and AI-powered marketing. Led digital presence and content strategy for El Buen Hallazgo and Atalho Gra Barra, and configured Shopify environments.

Supported digital marketing and brand teams in implementing and maintaining BRP brand websites, applying digital best practices. Applied SEO best practices and monitored digital performance using dashboards, Google Analytics, and OnCrawl.

Supported local-market digital experiences across traffic and demand generation, testing and optimization for Refinitiv and LSEG Data & Analytics websites, social media, and user experience. Partnered with local Marketing and Sales teams to support campaign motions through localized website and social experiences.

Led marketing and communications activities, including marketing planning, paid media development and management, performance analysis, digital strategy, and customer relationship initiatives. Managed the LinkedIn company page and led the redevelopment of the company's web environment.

Managed social media and planned and executed digital strategies for agency clients across Pharma, Services, Clothing & Retail, and Food & Beverage.

Provided communications and marketing consulting, including brand positioning, paid media campaign management, strategic planning, integrated marketing, UX, and social media initiatives.

Led marketing and promotional activities for Locaweb Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions. Planned and managed campaigns across online and offline media channels, monitored website audience and performance, supported revenue generation, and managed user experience.

Managed online marketing activities for the Motivation Solutions division, strengthening brand positioning across digital channels and integrating online and offline communications. Led portal development and updates based on user experience, content creation, partner and stakeholder management, campaign strategy and execution, and social media.

Developed and managed the strategic implementation of TAM Airlines' online marketing campaigns. Led innovative and creative digital solutions, including web applications, online advertising, visual assets, digital environments, viral campaigns, and mobile initiatives.

Managed the company's internal and external digital communications and customer portal. Served as the focal point for advertising agencies, channels, and partners; developed media plans and online campaigns.

Managed online marketing activities for dial-up and broadband internet access, mobile products, hosting, business products, content, and VAS. Worked with advertising agencies, channels, and partners to develop media plans and online campaigns.

Led the creation, launch, and ongoing maintenance of the portal developed for the Xerox sales force.

Managed marketing analysis, content creation, user experience, and integration with clients' communications plans. Direct clients included BR Distribuidora, FAPES, Braslight, ChevronTexaco, and Companhia Vale do Rio Doce.

Performed a broad range of activities across intranet, internal communications, and training.

Completed LinkedIn Marketing training program at IAB in 2016.

Completed MS Project 2013 course at FIAP in 2016.

Completed SEO Strategy course at São Paulo Digital School in 2015.

Completed Social Media Marketing Strategies course at São Paulo Digital School in 2015.

MBA in Marketing from IAG PUC RJ, completed between 2002 and 2003.

Completed AECR – Achieving Extraordinary Customer Relations course at IBM in 2000.

Bachelor's in Social Communication and Journalism from Centro Universitario da Cidade, completed between 1997 and 2000.