At Empório Box Embalagens, I lead end-to-end marketing strategy across digital, content, branding, and communications, aligning campaigns with business goals and growth targets.
I coordinate the marketing team, designers, and cross-functional stakeholders to deliver campaigns, product launches, events, and promotions. I also manage content strategy, editorial calendars, social media, and copy across campaigns and web channels.
I manage the website, blog, and SEO initiatives, and track performance metrics and budgets to optimize campaigns and investment decisions.
At Social Wave, I executed digital marketing strategies across client projects, building marketing plans and audience segmentation strategies. I ran Facebook Ads campaigns and used KPI data to optimize performance and inform strategy.
