Open to opportunities

Dan Spice

@danspice

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Data-driven Head of Digital with over 10 years of experience.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive impactful results and contribute to a forward-thinking team.

I am a dedicated and results-oriented Head of Digital with over 10 years of experience in digital marketing across diverse industries such as travel, insurance, finance, and wealth management. My expertise lies in developing and executing comprehensive digital strategies that drive performance and enhance team efficiency. I take pride in my work and thrive in collaborative environments, always aiming to achieve exceptional results.

Currently, I manage the global digital strategy for World Travel Protection, where I oversee website management, SEO, lead generation, and paid media initiatives. My efforts have led to a remarkable 100% SQL growth year-over-year. Previously, I served as a Digital Marketing Manager at Aqualisa, where I successfully managed digital strategies across various channels, optimizing brand presence and engagement.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital

Current

World Travel Protection

Aug 2022 - Present (2 years 11 months)

Responsible for managing the global digital strategy for WTP, blending strategy and execution. Managed global website, including SEO, lead generation, paid media & social, CRO, and content, achieving 100% SQL growth YOY.

Digital Strategy SEO Lead Generation Paid Media Social Media CRO Content Management SQL Growth

Digital Marketing Manager

Aqualisa

Jul 2021 - Aug 2022 (1 year 1 month)

Managed the digital strategy across web, social, email, PPC, SEO, and analytics. Responsible for managing agency tasks, relationships, and the digital team, while optimising and maintaining three global brand websites and social channels.

Digital Strategy Social Media Marketing Email Marketing PPC SEO Google Analytics Agency Team Leadership

Digital Marketing Executive

Architas

Nov 2020 - Jul 2021 (8 months)

Delivered the digital strategy across European and Asian markets, managing email and social media campaigns. Used Episerver for web content management and created regular reports for key stakeholders.

Digital Strategy Email Marketing Marketing Campaigns Episerver Web Content Management Reporting Stakeholder Management Digital Marketing

Digital Marketing Executive

Projects Abroad

Mar 2019 - Aug 2020 (1 year 5 months)

Managed the global website and all paid media campaigns, owning all company social media channels and the content plan/calendar. Worked as the UX lead and CRO champion, managing the over 50s campaign and collaborating with external agencies and international colleagues.

Paid Media Social Media Management Content Planning CRO Digital Marketing Google Analytics