Open to opportunities

Matthew Bushnell

@matthewbushnell

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SEO strategist with 8+ years of digital marketing expertise.

United Kingdom

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What I'm looking for

I am seeking a dynamic role that fosters growth, collaboration, and innovation in digital marketing.

With over 8 years of experience in marketing, I have dedicated the last 7 years to mastering SEO across various platforms, including enterprise sites with over 50 million URLs. My journey has allowed me to manage and train SEO teams at different experience levels, helping to scale SEO functions through tailored training sessions and business development initiatives.

Currently, I serve as an SEO Strategist at Houzz, where I oversee the performance of UK and IE sites, as well as international sites. My role involves conducting in-depth competitor analyses, implementing technical SEO strategies, and ensuring that our content is localized for UK audiences. I take pride in presenting complex data in a clear and concise manner to drive informed decision-making and improve KPIs.

Previously, I worked at Visualsoft, managing a diverse portfolio of clients and leading a team of SEO professionals. My experience spans across various industries, allowing me to develop comprehensive SEO strategies that align with business objectives. I am passionate about continuous learning and sharing knowledge, which I achieve through hosting training sessions and collaborating with cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

SEO Strategist

Current

Houzz

Nov 2022 - Nov 2024 (2 years)

As an SEO Strategist at Houzz, I oversee the SEO performance for UK & IE sites and assist with international site projects. My role includes competitor analysis, technical SEO, content planning, and reporting, ensuring that localized content meets audience intent. I also manage link building and conduct user testing to enhance SEO strategies.

SEO Strategy Technical SEO Competitor Analysis Content Planning Data Analysis Link Building User Testing Reporting Localization Team Management

SEO Strategist

Visualsoft

Sep 2019 - Nov 2022 (3 years 2 months)

At Visualsoft, I managed SEO strategies for over 10 clients across various industries. My responsibilities included conducting in-depth performance analysis, developing tailored SEO strategies, and managing a team. I also contributed to new business acquisition through SEO audits and improved reporting tools.

SEO Strategy Client Management Team Leadership Performance Analysis Technical SEO PPC Social Media Email Marketing Reporting

SEO Executive

Visualsoft

Sep 2018 - Aug 2019 (11 months)

As an SEO Executive at Visualsoft, I was responsible for managing the organic growth of 8-10 clients. I tailored SEO strategies based on performance analysis and conducted regular client meetings to discuss strategies and results.

Client Communication Performance Analysis Technical SEO Reporting Strategy Development Team Collaboration Digital Marketing Analytics

Marketing Executive

Celesio

May 2017 - May 2018 (11 months)

In my role as Marketing Executive at Celesio, I managed marketing campaigns for a travel health brand, focusing on digital marketing strategies including SEO and Google Ads. I also managed a marketing budget and developed internal communication systems.

Digital Marketing SEO Google Ads Budget Management Campaign Development Content Creation Market Analysis Event Management Team Collaboration

Customer Service Advisor

MASTA Travel Health

May 2016 - May 2017 (11 months)

As a Customer Service Advisor at MASTA, I provided support for travel clinic appointments and resolved customer inquiries. I worked closely with various teams to ensure efficient service delivery and administration.

Customer Service IT Support Team Collaboration Administration Communication Problem Solving Time Management Service Delivery

Sales Advisor

BHS

Apr 2011 - May 2016 (5 years 1 month)

As a Sales Advisor at BHS, I coordinated with team members to provide excellent customer service and managed the lighting department. My role involved promoting products and achieving sales targets.

Customer Service Sales Management Team Coordination Communication Client Engagement Problem Solving

Education

Degrees, certifications, and relevant coursework

Leeds Trinity University

Bachelor of Arts, Television

2012 - 2015

Grade: 2-1

Studied various aspects of television from audience theory to cult television programmes. Various practical projects which ranged from live broadcasts to short films and 3D digital modelling. Managed my own work to meet deadlines and pitched ideas to tutors for approval before commencing.

Leeds City College

BTEC National Diploma, Creative Media

2010 - 2012

Grade: Distinction, Distinction, Distinction

Completed a BTEC National Diploma in Creative Media, focusing on various aspects of media production and theory. Achieved high grades with a Distinction in all subjects.