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James Deverick

@jamesdeverick

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Results-driven Head of SEO with 14+ years of experience.

United Kingdom

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What I'm looking for

I am looking for a role that allows me to lead innovative SEO strategies while fostering team development and collaboration.

I am a results-driven Head of SEO with over 14 years of experience leading high-performing teams and developing successful SEO strategies for both agencies and in-house operations. My career has been marked by significant achievements, including generating over £2 million in annual revenue by securing and retaining key enterprise clients at Accelerate Agency.

Throughout my professional journey, I have developed and implemented comprehensive SEO strategies that have consistently increased organic traffic and improved client satisfaction. For instance, I spearheaded an SEO process overhaul at Primal, reducing project backlog by 75% in just two months and enhancing overall efficiency. My expertise spans technical, international, and content strategy, allowing me to drive significant growth and multimillion-pound revenues for my clients.

I am passionate about upskilling my team and fostering a collaborative environment that enhances departmental performance. I have successfully integrated LLM optimizations into our core product offerings, increasing visibility within organic search and traditional search engines. I am excited to continue leveraging my skills and experience to drive impactful SEO strategies and contribute to the success of forward-thinking organizations.

Experience

Work history, roles, and key accomplishments

Current

Head of SEO

Current

Accelerate Agency

May 2022 - Present (3 years 1 month)

Led and expanded the SEO department from 1 manager to a team of 4 managers and 16 SEO Executives. Secured and retained key clients, contributing over £2 million in annual revenue. Developed and implemented streamlined processes, boosting client retention and satisfaction.

International SEO Crawl And Indexing Analysis CWV Auditing Team Management

Senior SEO Account Director

SALT.agency

Feb 2020 - May 2022 (2 years 3 months)

Grew a team from 1 to 7, directly overseeing and mentoring staff to enhance their career advancement. Developed and executed customized SEO strategies for a diverse client portfolio, significantly increasing client visibility and traffic. Introduced new processes that supported the agency's rapid growth, enhancing client service delivery and internal operations.

Mentoring Client Servicing

SEO Director

Primal Agency

Mar 2019 - Mar 2020 (1 year)

Reduced a significant backlog of SEO tasks by 75% within two months, improving project delivery timelines. Expanded the team from 3 to 7 in six months and implemented scalable processes to support the company's growth and regional expansion. Revised and implemented strategies for global entities, such as McDonalds, Adidas, IHG group.

Project Delivery Team Expansion Training

Head of Digital Analytics

DTGO

Nov 2017 - Mar 2019 (1 year 4 months)

Led digital marketing analytics efforts across 12 business units, developing data-driven strategies to meet marketing objectives. Managed a team to deliver custom reports on performance, ROI, and CPL using tools like PowerBI, Tableau, and Google Analytics. Streamlined reporting processes, reducing time to delivery by 20% while increasing the accuracy of insights.

Digital Analytics Data Driven Custom Reports Performance Analytics ROI CPL Power BI Tableau Google Analytics

SEO + Digital Marketing Head

GMO Z Com

Jan 2017 - Nov 2017 (10 months)

Oversaw all digital marketing activities, including SEO, SEM, Social Media, Display Advertising, Affiliate Marketing, and content creation. Built a full-functioning digital marketing department from 1 person, leading strategic development and hands-on management.

SEO SEM Social Media Marketing Display Advertising Affiliate Marketing Content Creation Digital Marketing Department Building

SEO Manager

Smart Digital

Aug 2012 - Dec 2015 (3 years 4 months)

Managed over 60 marketing campaigns for clients across various industries, achieving an average organic traffic increase of 40%. Implemented SEO strategies that enhanced website performance, resulting in higher search visibility and conversion rates.

Marketing Campaigns Organic Traffic Increase SEO Strategies Web Performance

SEO + Digital Marketing Manager

Ascend Corp

Developed and managed SEO and digital marketing campaigns for multiple websites, increasing organic traffic by 50% over one year. Recruited and led a team of skilled developers and content writers to execute cohesive SEO strategies.

Marketing Campaigns Organic Traffic Increase Recruitment Content Writer SEO Strategy