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Daniel Vega

@danielvega4

Integrated marketing leader at T-Mobile who grew its national cause marketing program to $3M+ annually and won a $1M+ UFC activation budget.

United States

Message

At T-Mobile, I built the company’s first national cause marketing program across Military & Veterans, Hispanic & AAPI, Accessibility, and Women’s Empowerment. After the promised budget was pulled, I brought in 50+ internal funding partners to grow the program to $3M+ annually, and increased employee and customer engagement 80% year over year through integrated campaigns.

At Welcome.US, I managed relationships with 40+ Fortune 500 CEO Council partners and stewarded $3M+ in partner-committed funds, services, and products. Earlier at T-Mobile, I pitched and won a $1M+ activation budget for the first-ever UFC event in New York State, up from $30K; as an independent consultant, I’ve also advised organizations on go-to-market and community-driven marketing and built AI-assisted marketing tools.

Experience

Work history, roles, and key accomplishments

Current

Independent Marketing Consultant

Current

Self-Employed

Nov 2023 - Present (3 years)

Advises founders and organizations pro bono on branding, go-to-market, and community-driven marketing, supported by custom AI agents. Built AI-assisted marketing tools and helped clients achieve significant growth.

Branding Go To Market Strategy Community Marketing AI Agents Referral Programs On Ground Activations Demographic Mapping Business Planning Pitch Decks Grant writing Volunteer Recruitment A B Testing Boost KPI Dashboards

VP, Corporate Programs

Welcome.US

Feb 2023 - Nov 2023 (9 months)

Led corporate engagement for 40+ Fortune 500 CEO Council partners, stewarded $3M+ in partner funds, and restructured the portfolio into a sustainable sponsorship model. Coordinated cross-functional teams to keep nonprofit partner execution on track nationally.

Corporate Engagement Executive relationship management Sponsorship Models Portfolio Restructuring Cross functional Leadership Reporting Program Management

Integrated Marketing Manager, Cause Marketing

T-Mobile

Nov 2020 - Feb 2023 (2 years 3 months)

Led T-Mobile's first national cause marketing program, increasing engagement 80% YoY through integrated 360° campaigns. Built the program to $3M+ annually by recruiting 50+ internal funding partners and delivered millions in devices to underserved communities.

Cause Marketing Integrated Campaigns 360° Brand Campaigns Social Media Digital Marketing TV Radio PR Sponsorship Events Internal Communications Budget Management Partnership Development Nonprofit Partnerships

Marketing Manager, Regional

T-Mobile

Nov 2019 - Nov 2020 (1 year)

Activated a sports, venue, and festival sponsorship portfolio while managing regional budgets across brand, PR, retail, and operations.

Sponsorship Activation Budget Management Brand Marketing PR Retail Marketing Operations

Marketing Manager, Local

T-Mobile

Nov 2017 - Nov 2019 (2 years)

Managed approximately $3M in annual media spend plus sponsorship and experiential budgets. Drove significant brand awareness and sales lift for the first UFC event in New York State and turned around a Brooklyn Nets partnership.

Media Planning Sponsorship Negotiation Experiential Marketing Brand Awareness Sales Lift Budget Management Partnership Management Digital Signage Contest Participation Suite Targeted Media Cost Savings

Marketing Specialist

T-Mobile

Jul 2013 - Nov 2017 (4 years 4 months)

Created T-Mobile's first national demographic and psychographic segmentation framework, adopted company-wide. Expanded MetroPCS from 13 to 100+ markets and launched its first social media presence.

Segmentation Demographic Analysis Psychographic Analysis Nielsen Environics Market Expansion Social Media Facebook Twitter Instagram

Senior Marketing Coordinator

MetroPCS

Nov 2008 - Jul 2013 (4 years 8 months)

Kept stores merchandised to standard during market launch, sourced printers and distribution for brochures, ran a local warehouse, inspected stores, and planned grand openings.

Merchandising Print Production Distribution Warehouse Management Inspections Grand Openings

Retail Store Manager

AT&T Wireless

Sep 2007 - Nov 2008 (1 year 2 months)

Turned a Washington Heights store into a top-3 district store in 3 months at 150-175% of quota, including a Columbia University partnership that drove about 40% of sales in 2 weeks.

Store Management Sales Leadership Quota Achievement Partnership Development

Secondary Marketing Analyst / Loan Officer

First Residential Mortgage

Jun 2006 - Jul 2007 (1 year 1 month)

Closed 50+ loans as a licensed loan officer and negotiated product terms with investors.

Loan Origination Negotiation Mortgage Secondary Marketing

Indirect Account Executive

Sprint PCS

Jun 2004 - Jun 2006 (2 years)

Managed Sprint PCS's RadioShack account across a New Jersey territory through on-site training and side-by-side selling against Verizon.

Account Management Training Retail Sales Competitive Selling Skills

Retail Marketing Analyst

Sprint PCS

Jun 2002 - Jun 2004 (2 years)

Opened about 30 company-owned stores across the NY tri-state area through grand openings and local partnerships, and produced partner-funded sales events with $50K to $200K budgets.

Store Opening Grand Openings Local Partnerships Event Production Budget Management

Retail Store Manager

Sprint PCS

Jan 2000 - Jun 2002 (2 years 5 months)

Led 35-40 people at the Times Square concept store, the highest-traffic store in the company, and led post-9/11 relief distributing 20,000+ phones. Set a store record of 224% of quota in a single month and ranked as top store manager for 7 consecutive quarters.

Store Management Team Leadership High Traffic Retail Crisis Relief Quota Achievement Sales Records