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Bradford Barker

@bradbarker

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I build brand strategies and integrated marketing campaigns that drive growth across digital, retail, and ecommerce.

United States

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What I'm looking for

I'm looking to lead brand and integrated marketing work that connects strategy, positioning, digital, retail, ecommerce, and cross-functional execution to deliver measurable growth.

I've led brand and integrated marketing growth at T-Mobile, Nestlé Coffee Partners, Starbucks, and Evergreens Salads, turning positioning, launches, and multi-channel campaigns into measurable acquisition and revenue results.

At T-Mobile, I led Motorola marketing that increased sales 60% and launched the 2025 Motorola Razr, delivering 161% year-over-year sales growth in its first two weeks. I also helped exceed Digital and Virtual Retail acquisition targets through data-driven channel strategy and exclusive offers.

I've built marketing functions, led teams and agency partners, managed multimillion-dollar budgets, and connected paid, earned, owned, digital, retail, and ecommerce channels. As founder of SavvySphere Consulting, I developed a brand frameworks and messaging strategies designed to drive client brand recognition and company growth. Most recently, I built a brand framework and messaging strategy that made nonprofit technical research clear for researchers, educators, and students.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal Consultant

Current

Savvysphere Consulting

Jan 2026 - Present (8 months)

Developed brand framework, positioning, and messaging strategy for a non-profit research organization, translating technical research into clear messaging for researchers, educators, and students.

Brand Strategy Positioning Messaging Strategy

Senior Manager, Brand & Commercial Marketing

T-Mobile

Jan 2022 - Dec 2025 (3 years 11 months)

Led digital and virtual retail channel strategy for Postpaid Voice Acquisition, brand marketing for Motorola and Revvl, and digital exclusive offers. Drove acquisition through data-driven strategies and achieved significant sales growth.

Brand Marketing Digital Strategy Channel Strategy Data Analysis Paid Media Website Merchandising Direct Mail Email Marketing

Senior Manager, Integrated Marketing Strategy

T-Mobile

Jan 2021 - Dec 2022 (1 year 11 months)

Led integrated marketing strategy, product positioning, messaging, and go-to-market for Network Pass and Easy Switch mobile app launch, delivering 115k signups and 35k new customers.

Integrated Marketing Product Positioning Go To Market Strategy Campaign Management Cross Functional Collaboration

Senior Digital Marketing Consultant

T-Mobile

Jan 2021 - Dec 2021 (11 months)

Developed web acquisition and retention strategies, merchandising plans, and customer journey mapping.

Digital Marketing Web Strategy Customer Journey Mapping Merchandising

Director of Marketing

Evergreens Salads

Jan 2020 - Dec 2020 (11 months)

Built the marketing function, led strategy and annual planning across digital, local marketing, print, social media, paid media, retail, and PR. Delivered over 12% quarter-over-quarter lift and $50k in Q4 revenue.

Marketing Strategy Digital Marketing Social Media Paid Media Promotion Partnerships PR

Senior Brand Manager, Integrated Marketing and Digital

Nestlé USA, Inc.

Jan 2018 - Dec 2019 (1 year 11 months)

Led annual marketing plans, GTM strategies, DTC ecommerce, and digital product management. Delivered $10M incremental revenue and drove $110M+ DTC ecommerce revenue.

Brand Management Integrated Marketing Digital Strategy DTC Ecommerce Go To Market Strategy Budget Management Team Leadership

Senior Brand Manager, Integrated Marketing and Digital

Starbucks Coffee Company

Jan 2015 - Dec 2018 (3 years 11 months)

Led integrated marketing team for $1.3B Branded Solutions business, managing campaigns, DTC ecommerce, and digital product management. Delivered 57% DTC ecommerce CAGR.

Integrated Marketing Brand Management Digital Strategy DTC Ecommerce Budget Management Team Leadership

Brand Manager, Digital & Loyalty

Starbucks Coffee Company

Jan 2013 - Dec 2015 (2 years 11 months)

Led digital marketing, digital product management, and campaign implementation for Starbucks Rewards. Delivered $19M incremental revenue and created CLV & CRM framework.

Digital Marketing Loyalty Programs CRM Customer Acquisition Retention Marketing Paid Media Social Media