Daniel Salazar

Led the entire marketing function as the sole marketer after the Constellation Software acquisition, owning strategy, demand generation, campaigns, and marketing operations. Grew attributable pipeline by 80% in year one and increased MQL-to-SQL conversion rate by 50%.

Promoted to Marketing Director after leading demand generation and marketing operations. Contributed to pipeline growth and conversion improvements.

Grew MQLs by 300% in 3 months by overhauling Google Ads and LinkedIn campaigns and introducing a new attribution model. Built the company's first persona-based demand generation program and marketing performance dashboard.

Promoted to Senior Performance Marketing Manager after driving demand generation and campaign optimization. Contributed to significant MQL growth and marketing efficiency improvements.

Built the company's first marketing KPI dashboard covering CPL, traffic growth, and SEM campaign results, enabling data-backed decision-making.

Increased qualified leads by 105% at Blitz and grew leads by 30% at Definity First through integrated demand generation campaigns. Built and presented the first lead generation KPI and pipeline contribution report.

Developed new BI KPIs in SQL and managed email marketing campaigns coordinating across design and supplier teams.

Delivered BI and performance reports to C-suite clients in Energy and Insurance; results triggered expansion of the reporting program from Mexico to Latin America.

Performed process improvement and customer satisfaction analysis for clients in freight and chemical distribution.

MBA in Global Business from Université Laval, Québec City, Canada, from 2019 to 2020.

Bachelor of Marketing from ITESM (Tec de Monterrey), Monterrey, Mexico, from 2009 to 2014.

Certification in Digital Marketing from the Digital Marketing Institute.

Certification in Inbound Marketing from HubSpot Academy.

Certification in Google Ads from Google.