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Anne-Marie Lessard

@anne-marielessard

Demand Generation Manager at [24]7.ai who drove integrated programs contributing to $42.4M in revenue and $490.4M in pipeline.

Canada

Message

At [24]7.ai, I manage integrated demand generation and ABM programs that contributed to $42.4M in revenue and $490.4M in pipeline. I also developed and deployed an account-scoring model that increased conversion to MQA by 44% and improved MQA velocity by 64%.

I redesigned the Demandbase platform to support the ABM strategy, including campaign personalization, landing pages, calls to action, email campaigns, and A/B testing. I analyze campaign and funnel performance to improve conversions, guide budget allocation, and make recommendations to leadership.

Previously, I managed demand generation campaigns at Cision that contributed to $2.1M in revenue and $6.3M in pipeline, and adapted bilingual campaigns for Canada. Earlier, I worked on marketing for Dentalcorp, Powerfleet, and FUGU, including a digital campaign that increased organic monthly website traffic by 255% in one year.

Experience

Work history, roles, and key accomplishments

Current

Gestionnaire, génération de la demande

Current

24/7.ai

Jul 2021 - Present (5 years 4 months)

Managed integrated demand generation and ABM programs contributing to $42.4M in revenue and $490.4M in pipeline. Optimized ABM programs to accelerate target accounts, achieving 464% of annual conversion goal.

Demand Generation ABM Campaign Management Salesforce DemandBase Webinars Lead Scoring A B Testing Performance Analysis Agile

Spécialiste, génération de la demande

Cision

Feb 2020 - Jun 2021 (1 year 4 months)

Managed integrated demand generation campaigns contributing to $2.1M in revenue and $6.3M in pipeline. Created and executed promotional campaigns generating $83k in revenue in 3.5 months.

Demand Generation Campaign Management Salesforce Google Ads Webinars Segmentation Lead Tracking CASL Partnership Negotiation

Coordonnatrice marketing

Dentalcorp

May 2019 - Oct 2019 (5 months)

Participated in the development, execution, and monitoring of marketing plans for dental clinics. Planned and executed an event that helped a clinic achieve 127% of its monthly client growth objective in one day.

Marketing Plans Event Planning Competitive Analysis Content Calendar Social Media Bilingual Marketing

Coordonnatrice marketing

Powerfleet

Aug 2018 - May 2019 (9 months)

Coordinated and supervised the company's participation in trade shows in Canada and the United States, using results and observations to improve marketing and conversion strategies. Created and A/B tested email campaigns with the sales team.

Trade Shows Event Coordination Email Marketing A B Testing Sales Collaboration Conversion Rate Optimization

Conseillère en marketing numérique

FUGU

Apr 2017 - Jun 2018 (1 year 2 months)

Increased organic traffic to a website by 255% in one year through data analysis and continuous optimization. Created and optimized a social media campaign using A/B testing, increasing conversion rate by 41% with a CPC of $0.29.

SEO Data Analysis Social Media Marketing A B Testing Conversion Rate Optimization Google Analytics