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DANIEL OLAWUNI

@danielolawuni

Growth marketing and sales leader at Jabulani Express, connecting paid acquisition and sales execution to approximately ₦950m in revenue.

Nigeria

Message

At Jabulani Express, I led sales and marketing structure for a gadget retail business, connecting acquisition activity with frontline conversion and revenue targets. I introduced sales KPIs and supported an operation that generated approximately ₦950m in revenue over four months.

At Magnicarz, I developed growth, content and sales initiatives across vehicle rentals, sales, financing and corporate mobility. I built campaign strategies, lead-response templates and sales processes for automotive and fleet prospects.

As a paid ads and growth consultant, I delivered 1,900+ orders at 19x ROI on the Marx Life campaign. At Innkeeper, I lead recurring 10-week digital marketing programmes and have trained 120+ learners in paid advertising and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Facilitator — Paid Ads & Lead Generation

Current

Innkeeper

Jul 2022 - Present (4 years 3 months)

Lead recurring 10-week intensive digital marketing programmes and have trained 120+ learners. Design practical learning content covering paid advertising, lead generation and campaign execution, while supervising interns.

Paid Advertising Lead Generation Campaign Execution Training Curriculum Design

Current

Paid Ads & Growth Consultant

Current

Independent

Jan 2018 - Present (8 years 9 months)

Delivered paid acquisition and growth support across technology, automotive and consumer-facing businesses. Generated 1,900+ orders at 19x ROI on the Marx Life campaign and supported campaigns for automotive and technology clients.

Paid Acquisition Growth Strategy Lead Generation Funnel Structures Content Direction Conversion Rate Improvement

Marketing & Communications Lead

8thGear Partners

May 2019 - Aug 2023 (4 years 3 months)

Managed digital advertising and social media initiatives for in-house and external clients. Conducted market/customer research and translated findings into campaign and communication strategies.

Digital Advertising Social Media Market Research Campaign Strategy Communication Strategy

Paid Ads Specialist

ScaleHut

Sep 2021 - Dec 2022 (1 year 3 months)

Executed performance campaigns for blockchain, SaaS and crypto-focused clients. Managed campaign optimisation with emphasis on acquisition efficiency and return on advertising investment.

Performance Marketing Campaign Optimization Blockchain SaaS Cryptocurrency ROI Analysis

Head of Sales & Marketing

Jabulani Express

Led sales and marketing structure for a gadget retail business, connecting acquisition activity with frontline conversion and revenue targets. Directed organic and paid acquisition across Meta, TikTok, Instagram and WhatsApp-supported sales journeys.

Meta Ads Manager TikTok Instagram WhatsApp Sales KPIs Lead Generation Conversion Rate Optimization Revenue Strategy

Head of Marketing / Sales & Marketing Leadership

Magnicarz

Developed growth, content and sales initiatives across vehicle rentals, sales, financing and corporate mobility opportunities. Built campaign strategies, lead-response templates, sales SOPs, KPI trackers and corporate proposals for automotive and fleet prospects.

Meta Instagram WhatsApp Campaign Strategy Lead Generation SOPs KPI Tracking Corporate Proposals