Michaila Pirie
@michailapirie
Passionate Paid Advertising Manager with expertise in digital strategy.
AustraliaWhat I'm looking for
I am a highly motivated and enthusiastic self-starter with a passion for helping businesses evolve their online presence through effective paid advertising strategies. My experience spans across managing and creating strategic campaigns for prominent brands in both B2B and B2C sectors, utilizing platforms such as Meta, Google, Bing, Taboola, Outbrain, and TikTok. I pride myself on my ability to craft innovative digital campaigns that deliver profitable conversions.
As a technologist and lifelong learner, I stay up-to-date with the latest trends and techniques in the tech and digital marketing industries. My core strength lies in my adaptability, allowing me to think strategically and data-driven while also embracing creative solutions. I have honed my skills in landing page design, lead generation strategies, and sales funnel optimization, ensuring that every campaign I manage is tailored for success.
Experience
Work history, roles, and key accomplishments
Paid Advertising Manager
Switch Space Digital
Jan 2021 - Present (4 years 7 months)
Managed and created strategic Paid Advertising Campaigns across Meta, Google, Bing, Taboola, Outbrain, and TikTok. Designed and created landing pages using WordPress for lead generation.
Paid Advertising Specialist
Digital Nomads Australia
Jan 2020 - Present (5 years 7 months)
Managed Google Search and Shopping Ads, and created landing pages. Developed Meta Advertising campaigns and performed SEMrush analysis and reporting.
Digital Marketing Consultant
Encounters Travel UK
Jan 2018 - Present (7 years 7 months)
Created and managed Paid Advertising Campaigns and designed landing pages. Implemented lead generation strategies and content writing.
Digital Strategist
Prop Data
Jan 2016 - Present (9 years 7 months)
Promoted to Digital Strategist, taking on responsibilities for strategy creation for new clients. Managed Google Ads campaigns, including setup, maintenance, and strategy.
Junior Paid Advertising Manager
Prop Data
Jan 2015 - Present (10 years 7 months)
Managed Google Ads campaign setups and maintenance. Developed and implemented Facebook Ads, TikTok Advertising, and Native Advertising strategies.
Education
Degrees, certifications, and relevant coursework
Certification, Digital Marketing
2022 - 2022
Obtained certifications in Google Search, Display, and Shopping Ads, demonstrating proficiency in managing various Google advertising campaigns.
SESEMrush
Certification, SEO
2019 - 2019
Completed certification in SEO Fundamentals, gaining knowledge in search engine optimization principles and techniques.
HUHubSpot
Certification, Email Marketing
2019 - 2019
Achieved certification in Email Marketing, focusing on strategies and best practices for effective email campaigns.
Danville Park Girls' High School
National Senior Certificate, General Studies
2009 - 2013
Completed secondary education, focusing on a comprehensive curriculum to prepare for higher education and professional life.
Tech stack
Software and tools used professionally
Availability
Location
AustraliaAuthorized to work in
Job categories
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