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Daniel Lima Cunha

@daniellimacunha

Global Sales leader at ActiveView who drives cross-border growth through C-level partnerships and high-performance sales teams.

Peru

Message

At ActiveView, I lead global sales strategy and commercial operations, driving Go-to-Market execution and cross-border expansion. I negotiate partnerships directly with global network CEOs and Directors.

I also refined the Ideal Customer Profile for international territories and optimized the sales cycle to improve lead-to-close conversion. I develop Sales Playbooks aligned with compliance and relationship-building guidelines.

At One Big Media Group, I managed sales and operations for the Programmatic Business division, reducing operational costs by 12% and increasing profit margins by 23%. I also improved lead-to-close conversion by 30% through changes to the ICP and Go-to-Market cycle.

Earlier, at Monetize More, I developed strategic advertiser partnerships and led a two-year product roadmap. At Datacolor, I supported more than 500 key customers across Latin America and contributed to a regional project that secured a contract with Adidas and its supply chain.

Experience

Work history, roles, and key accomplishments

Current

Head of Global Sales

Current

ActiveView

Feb 2026 - Present (8 months)

Led overall sales strategy and commercial operations across domestic and international markets, taking full ownership of Go-To-Market execution and driving cross-border expansion. Acted as primary Closer in negotiations with global C-level executives, exceeding revenue KPIs and building high-performance teams.

Sales Leadership Go To Market Strategy C Suite Negotiations Team Building Revenue Growth sales playbooks ICP Optimization Reactivation Campaigns Strategic Partnerships Risk Mitigation People Management

Head of Sales and Operations

One Big Media Group

Feb 2023 - Jan 2026 (2 years 11 months)

Ensured maximum profitability for the Programmatic Business division through rigorous P&L management, reducing operational costs by 12% and increasing profit margins by 23%. Secured exclusive partnerships with global C-level executives, exceeding revenue KPIs by over 10% year-over-year.

P&L management Programmatic Advertising Sales Leadership C Suite Negotiations Data Driven Governance Pipedrive sales playbooks SOP Implementations team training Forecasting Reactivation Campaigns

Business Development & Product Sales Manager

Monetize More

Mar 2019 - Jan 2023 (3 years 10 months)

Designed and developed strategic partnerships with key advertisers, generating new revenue streams through an Anti-Fragile initiative. Led development of a two-year strategic roadmap and redefined the sales funnel in Salesforce, executing over 50 projects using Agile and Lean Six Sigma.

Business Development Strategic Partnerships Salesforce Sales Funnel Optimization Data Analysis Agile Lean Six Sigma Product Roadmapping Revenue Growth

Service Account Manager of Latin America

Datacolor

Aug 2014 - Nov 2018 (4 years 3 months)

Oversaw customer service for over 500 key customers across Latin America, implementing strategies to enhance service quality and satisfaction. Recovered lost clients, increasing market share by 12% in textile and 15% in non-textile sectors, and secured a contract with Adidas.

Customer Relationship Management Account Management Market Share Growth Strategic Planning Project Management Go To Market Sales