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Daniel Lima

@daniellima1

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Strategic Sales Director with 12+ years driving global B2B SaaS revenue growth through GTM rigor.

Peru

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What I'm looking for

I’m looking to lead revenue strategy for a B2B SaaS team where I can own GTM, forecasting rigor, and coaching, using AI and data analytics to automate workflows, increase conversions, and deliver measurable growth.

I’m a Strategic Sales Director and Executive Leader with over 12 years of international experience helping B2B SaaS and technology teams grow revenue, scale operations, and expand market share. I’m known for executing Go-to-Market (GTM) frameworks, building sales organizations from the ground up (0 to 1), and maintaining strict operational rigor in forecasting.

At One Big Media Group, I ensured maximum profitability by driving rigorous P&L management, reducing operational costs by 12% and increasing profit margins by 23%. I also led high-velocity negotiations as the primary Closer in C-level talks with global network CEOs and Directors, achieving a conversion rate above 50%.

I boost performance by redesigning ICP and optimizing the end-to-end GTM cycle—improving lead-to-close conversion rates by 30%—and by restructuring and continuously training SDRs, LDRs, and Closers to exceed revenue KPIs by 10%+ year-over-year. I implemented data-driven governance in Pipedrive (CRM) to improve forecasting accuracy and eliminate funnel bottlenecks, while re-engagement campaigns achieved a closing rate of almost 10%.

I also bring leadership depth: I’ve recruited, coached, and mentored high-performance commercial teams with no turnover for over 3 years, and I was awarded “Leader of the year” two years in a row. Previously at MonetizeMore and Datacolor, I delivered measurable outcomes like reducing churn by 15%, recovering over $100K in lost ARR, improving retention across 500+ B2B accounts, and creating targeted B2B lead generation that generated 50+ qualified prospects in 6 months.

Experience

Work history, roles, and key accomplishments

Head of Sales & Ops

One Big Media Group

Feb 2023 - Jan 2026 (2 years 11 months)

Managed the Programmatic business P&L, cutting operating costs 12% and increasing profit margins 23%, while improving forecasting accuracy and removing funnel bottlenecks in Pipedrive. Drove GTM improvements that boosted lead-to-close conversion 30%, won back dormant leads with ~10% closing, exceeded revenue KPIs by 10% YoY, and achieved 0 departmental turnover for 3+ years.

P&L management Go To Market (GTM)Sales Forecasting Pipedrive Deal Negotiation

Senior Sales Executive

MonetizeMore

Aug 2019 - Jan 2023 (3 years 5 months)

Exceeded global revenue targets by 46% quarterly through complex sales execution, partner expansion, and customized GTM strategies for B2B advertisers. Reduced churn 15% and recovered $100K+ in lost ARR via corrective campaigns, while coaching a revenue team and accelerating the sales cycle by under 30 days.

High Velocity Sales Strategic Partnerships Revenue Operations GTM Strategy Pre sales Support Sales Enablement

Service Account Manager

Datacolor

Aug 2014 - Dec 2018 (4 years 4 months)

Managed and grew a portfolio of 500+ B2B and key accounts across Latin America, raising retention and satisfaction through consultative relationship management. Increased sales 10% and service revenue 5% by leading regional negotiations (including a master corporate contract with Adidas supply chain) and reactivating inactive clients to grow market share 12% in textiles and 15% in adjacent industr

Account Management Key Account Management B2B Retention Sales Growth Contract Negotiation Partnership Management Portfolio Strategy