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Miguel Ñañez

@miguelaez

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I drive growth, retail media, and B2B campaigns that generate measurable advertising investment and commercial results.

Peru

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At Rappi, I managed more than S/1 million in advertising investment for leading consumer brands, coordinating growth and media strategies across Sales, Operations, and B2B client teams.

I also led sampling campaigns worth more than US$100,000 across Peru, Chile, Colombia, Argentina, and Ecuador. I used investment, ROAS, conversion, and CRM data to identify opportunities, support commercial decisions, and improve client propositions.

My background spans growth marketing, retail media, business development, and B2B sales, including closing a S/120,000 cash sale through direct commercial negotiation at Toneles.

Experience

Work history, roles, and key accomplishments

Senior Growth Management Planner

Rappi

Apr 2025 - Jun 2026 (1 year 2 months)

Managed over S/1 million in advertising investment for leading consumer brands. Coordinated growth and media strategies with Sales, Operations, and B2B client teams, and developed performance reports using investment, ROAS, and conversion metrics.

Advertising Investment Management Growth Strategy Media Strategy ROAS Conversion Metrics performance reporting B2B Client Management Cross functional Coordination

Business Specialist - Rappi Ads

Rappi

Oct 2024 - Mar 2025 (5 months)

Prospected and developed new B2B accounts for Rappi Ads. Analyzed CRM data, including sales and conversion metrics, to identify commercial opportunities, and collected client feedback to improve the platform experience.

B2B Sales Prospecting CRM Analysis Sales Metrics Conversion Metrics client feedback Platform Improvement

Sampling Lead - Monetization

Rappi

Jul 2020 - Sep 2024 (4 years 2 months)

Led sampling campaigns worth over US $100,000 across multiple Latin American countries. Researched market trends and coordinated suppliers and design teams for branded materials.

Campaign Management Market Research Supplier Coordination Design Coordination Multicountry Operations

Independent Sales Agent

Toneles

Jun 2024 - Jun 2024 (0 months)

Closed a S/120,000 cash sale through direct commercial negotiation.

Direct Sales Commercial Negotiation

Corporate Banking Intern

Banco Pichincha

Jan 2020 - Jun 2020 (5 months)

Provided operational support to relationship managers serving corporate clients. Standardized and analyzed client financial statements and supported credit evaluation and disbursement processes.

Financial Analysis Credit Evaluation Disbursements client support Operational Support

Warehouse Administrator

Ligeritos Express

Jun 2019 - Oct 2019 (4 months)

Maintained inventory databases in Excel and coordinated light-cargo dispatch operations. Managed the receipt and control of international supplier invoices.

Inventory Management Excel Dispatch Coordination Invoice Management Supplier Coordination