Open to opportunities

Arturo Madrid

@arturomadrid

Message

Dynamic sales leader with expertise in market strategy and team management.

Peru

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What I'm looking for

I am looking for a leadership role that fosters innovation and drives market growth.

I am a seasoned sales leader with extensive experience in driving market share and revenue growth across various sectors, including home appliances, consumer electronics, and IT solutions. At Samsung Electronics, I successfully led the Home Appliance & Air Conditioning division, overseeing a $130M business and a team of 19. My strategic initiatives resulted in achieving the No. 1 market share in refrigeration and washing machines, demonstrating my ability to deliver results in competitive environments.

Previously, as a Senior Sales Manager in the Mobile Division, I spearheaded the sales strategy for smartphones and wearables, achieving remarkable market share growth. My tenure at Logitech and LG Electronics further honed my skills in channel development and product introduction, consistently exceeding sales targets and establishing market leadership. I thrive in dynamic settings where innovation and teamwork drive success.

Experience

Work history, roles, and key accomplishments

Head of Division

Samsung Electronics Peru S.A.C.

Aug 2023 - Sep 2024 (1 year 1 month)

Led the sales strategy and introduction of new products in the Home Appliances and Air Conditioning division, managing a team of 19 and overseeing a $130M business. Achieved No. 1 market share in Refrigeration and Washing Machines.

Sales Strategy Team Leadership Market Analysis Product Launch Business Development Consumer Electronics And Air Conditioning)

Senior Sales Manager

Samsung Electronics Peru S.A.C.

Aug 2021 - Jul 2023 (1 year 11 months)

Managed sales strategy for the Open Market division, achieving significant market share increases in Smartphones, Tablets, and Wearables. Led a team of 7 and drove a $150M business.

Sales Management Market Share Growth Product Strategy Team Leadership Consumer Electronics Business Development Market Analysis

National Account Manager

Logitech

May 2018 - May 2019 (1 year)

Led a 2-member team to develop channel and marketing strategies for Logitech, achieving significant sell-through and sell-in growth across multiple quarters.

Account Management Channel Marketing Marketing Strategy Sales Growth Team Leadership Product Development Market Analysis Consumer Electronics Business Development

Commercial Director

LG Electronics Peru S.A.

Aug 2016 - Nov 2017 (1 year 3 months)

Managed a sales team for Digital Signage Solutions and Air Conditioning Systems, achieving market leadership and significant sales growth in multiple product categories.

Sales Management Team Leadership Product Development And Air Conditioning)B2B Sales Sales Growth Business Development Market Analysis

Sales Director

LG Electronics Peru S.A.

Apr 2013 - Jul 2016 (3 years 3 months)

Led a 17-member sales team for Consumer Electronics, achieving market leadership in TV and washing machine categories for four consecutive years.

Sales Leadership Market Share Growth Product Launch Team Management Consumer Electronics Business Development Market Analysis B2C Sales

Sales and Product Manager

LG Electronics Peru S.A.

Sep 2005 - Mar 2013 (7 years 6 months)

Managed a sales and product team, achieving market leadership in PC Monitors and optical drive storage for multiple years.

Sales Management Product Management Team Leadership B2B Sales Business Development Market Analysis Product Launch

Territory Manager

IBM Peru S.A.C.

Jan 2003 - Jan 2004 (1 year)

Prospected and closed sales for PC products in the SMB market, successfully recovering competitive accounts.

Sales Management Account Recovery Market Analysis Business Development Customer Relationship Management Competitive Analysis

Brand Manager

IBM Peru S.A.C.

Jul 1996 - Dec 2002 (6 years 5 months)

Led new product introductions for IBM PC accessories, achieving significant growth in the reseller market.

Brand Management Product Launch Sales Growth Customer Engagement Business Development Market Analysis Reseller

Education

Degrees, certifications, and relevant coursework

Centrum Catolica / Maastricht School of Management

Master of Business Administration, Business Administration

2004 - 2005

Completed a Master of Business Administration with a focus on General and Strategic Management, equipping with advanced skills in business strategy and management practices.