Open to opportunities

Fiorella Serra

@fiorellaserra

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Bilingual commercial executive with 10+ years closing complex technology sales.

Peru

Message

What I'm looking for

I am seeking senior commercial roles where I can lead regional sales strategy, grow customer relationships, and scale teams in technology or security-focused companies, with opportunities for impact and cross-functional leadership.

I am a JD-educated, bilingual commercial executive with a Master’s degree from Columbia University and more than ten years of experience managing and closing complex sales of technology products across Latin America, Israel, and the U.S.

I have a proven track record leading regional sales strategy, building partner and customer relationships, and scaling teams — including roles as Regional Sales Director LATAM, Customer Relations Manager, and Director of People & Culture. I led go-to-market planning, secured major projects for cybersecurity firms, and managed cross-functional implementations that improved retention and expanded market share.

I combine legal training, commercial acumen, and people operations experience to advise on strategic initiatives and market positioning. I am results-driven, strategically minded, and experienced with governmental and enterprise clients in geopolitically complex regions.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant

Current

Dream Security

Jun 2024 - Present (1 year 4 months)

Provided consulting on strategic initiatives and market positioning for local business opportunities, advising leadership on regional entry and commercial strategy.

Market Entry Strategy Business Development Strategic Advisory Stakeholder Engagement Competitive Analysis Sales Strategy

Current

Life Coach & Psychotherapist

Current

Private Practice

Jul 2022 - Present (3 years 3 months)

Provided individual life coaching and psychotherapy services to clients, applying CBT and REBT techniques to improve wellbeing and achieve client goals.

Clinical Psychology CBT REBT Counseling Confidentiality

Regional Sales Director

NSO Group

Jan 2020 - Jan 2024 (4 years)

Created and led regional strategic sales plans for Latin America, building and maintaining customer and reseller relationships and shaping commercial strategy for government clients.

Sales Leadership Channel Management Strategic Planning Government Sales Account Management CRM

Director of People & Culture

Sibly

Jul 2018 - Oct 2019 (1 year 3 months)

Scaled workforce from 20 to 60 employees and led core people operations including talent acquisition, performance management, and talent development across the organization.

Talent Acquisition People Operations Performance Management Employee Development HR strategy Recruitment Onboarding

Customer Relations Manager

NSO Group

Mar 2015 - Aug 2016 (1 year 5 months)

Managed international client relationships and full CRM lifecycle, led regional sales activities and go-to-market strategies, improving engagement and retention.

Customer Relations Account Management CRM International Sales Go To Market Strategy Project Management

Marketing Communications Manager

NICE Systems Ltd.

Jul 2011 - Jan 2015 (3 years 6 months)

Led marketing communications to expand global market share and supported expansion into Latin America, closing two major projects and managing client engagements through project lifecycles.

Marketing Communications Client Management Project Implementation Go To Market