I’m a Community Manager and Social Media professional focused on the space between brands and the people they serve.
My strength is understanding what people are actually saying — not just managing comments and messages, but identifying sentiment, questions, frustrations, opportunities and patterns within a community, and turning those insights into meaningful action.
I manage online communities, engage with audiences, respond to public and private conversations, support lead generation, and help brands build trust through authentic communication. I’m particularly strong at communicating with audiences where cultural context and language matter, including Afrikaans-speaking communities in South Africa.
In my current work, I manage community engagement for established brands, handling conversations around sensitive topics, guiding people toward the right information or service, identifying potential leads and feeding audience insights back into marketing and business teams.
My background in business development, account management and lead generation gives me an additional perspective: I understand that community management isn't simply about getting engagement. Every conversation can tell a brand something about its customers, its reputation and its opportunities.
I’ve worked across social media, outbound sales, client relationships, lead generation and business development, giving me a strong understanding of both the customer experience and the commercial side of a business.
I’m particularly interested in remote international opportunities in Community Management, Social Media, Customer Experience, Community Operations, Customer Success and Social Media Strategy.
I enjoy solving problems, understanding people and building systems that make communication more human, consistent and effective.
