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Danielle AsburyDA
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Danielle Asbury

@danielleasbury

I drive national account growth through strategic partnerships, commercial negotiations, and cross-functional execution.

United States
Message

What I'm looking for

I'm looking to lead strategic account growth, build high-value partnerships, negotiate complex commercial opportunities, and collaborate across teams to deliver scalable customer solutions.

At PepsiCo Foodservice, I own strategic direction for multimillion-dollar national recreation partnerships, leading executive relationships, commercial negotiations, and long-term business planning. I generated $1MM in account development, negotiated five complex renewals, executed three multiyear agreements, and helped generate more than $500M in incremental new business.

I've built growth strategies across Sysco, healthcare, distributors, and restaurant accounts—accelerating Sysco net revenue and case growth by 124%, growing a $20MM healthcare channel by 109%, and leading Power of One selling that produced $50M in incremental food business. I bring teams across Marketing, Finance, Supply Chain, Legal, Insights, and sales together to turn customer needs into scalable commercial programs.

Experience

Work history, roles, and key accomplishments

PepsiCo Foodservice logoPF

Sr National Account Sales & Strategy Manager

Jun 2023 - Dec 2025 (2 years 6 months)

Owned strategic direction of a multimillion-dollar portfolio of national recreation partnerships, leading executive relationship management, commercial negotiations, and long-term business planning. Generated $1MM in account development and negotiated five complex partnership renewals, executing three multi-year agreements with over $500M in incremental new business.

Education

Degrees, certifications, and relevant coursework

University of Central Florida logoUF

University of Central Florida

Bachelor of Science, Psychology

Bachelor of Science in Psychology from the University of Central Florida.

Tech stack

Software and tools used professionally

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