At BetMGM, I lead national TV, CTV, and streaming advertising strategy supporting $100M+ in annual media investment across major sporting events and seasonal tentpoles. I own budget allocation, pacing, optimization, premium media partnerships, and cross-functional execution with brand, creative, analytics, and legal teams.
I’ve progressed from Advertising Coordinator to Manager, Advertising while leading sponsorship activations, CTV creative strategy, regulatory-compliant campaign execution, and a team of three professionals. Earlier at Horizon Media, I planned and activated multi-million-dollar digital campaigns, using performance data to improve cost-per-action, traffic, and brand awareness.
