Daniela Perez
@danielaperez1
I optimize digital shelves, retail SEO, and e-commerce content across LATAM retailers.
MexicoWhat I'm looking for
At E-Store Labs, I lead Digital Shelf optimization and content deployment for a Fortune 500 global CPG leader across LATAM, improving catalog execution, retail SEO, and regional digital shelf health scores.
I've also delivered 360° digital marketing projects for B2C clients at Alquimia Transforma with a 100% on-time delivery rate, and supported web content, rebranding, and digital positioning at Vitasanitas. I turn analytics into practical recommendations that strengthen online brand presence and conversion.
Experience
Work history, roles, and key accomplishments
Digital Merchandiser
E-Store Labs
Feb 2025 - Present (1 year 6 months)
Leading Digital Shelf optimization and content deployment for a Fortune 500 CPG leader across LATAM. Monitoring digital commerce KPIs, identifying content gaps, and driving Retail SEO optimization.
Project Manager
Alquimia Transforma
Aug 2023 - Aug 2024 (1 year)
Spearheaded digital marketing campaigns and brand efforts for diverse B2C clients, ensuring seamless project delivery and budget alignment. Oversaw end-to-end execution of digital projects and web content deployment.
Image and Marketing Assistant
Vitasanitas
Jun 2021 - Jun 2023 (2 years)
Coordinated web content updates and digital assets for online platforms, supporting brand visibility. Contributed to rebranding initiatives by designing visual identities using Adobe Creative Cloud.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico y de Estudios Superiores de Occidente
Bachelor's Degree in Marketing, Marketing
Grade: 9.6/10
Bachelor's degree in Marketing with a final GPA of 9.6/10. Coursework included Market Analysis, Market Research, and Marketing Communications.
Università Bocconi
Academic Exchange, Marketing
2022 - 2022
Academic exchange program with coursework in Ecommerce, Digital Marketing, and International Marketing.
Availability
Location
MexicoAuthorized to work in
Salary expectations
Job categories
Skills
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