Open to opportunities

Yanela Nava

@yanelanava

Message

E-commerce & digital marketing specialist driving measurable marketplace growth and cross-border operations.

Mexico

Message

What I'm looking for

I seek remote roles leveraging marketplace strategy, paid media, and cross-border sourcing to scale revenue, collaborate with international teams, and drive data-driven growth.

I am an E-commerce and Digital Marketing Specialist with over 10 years of experience building marketplace presence across Amazon, Mercado Libre, Walmart, Costco, and Sam’s Club. I combine marketplace strategy, paid media, and product operations to drive measurable revenue growth.

At Hamilton Beach I managed major retailer and marketplace accounts, led Amazon/Mercado Libre/Walmart Ads campaigns, and negotiated direct import plans from China, delivering triple-digit YOY growth on multiple channels. I routinely build pricing, promotion, and launch strategies that increase sell-through and margin.

My background includes analytics-driven SEO/SEM/PPC execution, A/B testing, content production, and coordination with international teams and creative agencies. I produce sales forecasts, sell-in/sell-out reporting, and resolve logistics issues to keep omnichannel operations running smoothly.

I seek remote opportunities worldwide where I can apply my marketplace expertise, performance marketing skills, and supplier negotiation experience to scale e-commerce revenues and optimize cross-border product flows.

Experience

Work history, roles, and key accomplishments

Key Account Manager

Hamilton Beach

Aug 2022 - May 2025 (2 years 9 months)

Managed Amazon, Mercado Libre, Walmart.com, Costco.com, Sam’s Club and Privalia accounts, driving channel strategies and direct imports from China; delivered +315% growth on Walmart.com and +42% on Amazon (Q1 2025).

Marketplace Management Mercado Libre Direct Import Negotiation PPC SEO SEM

Senior Sales Analyst

Hamilton Beach

Nov 2021 - Aug 2022 (9 months)

Processed POs and managed drop-ship operations for Costco.com, produced sell-in/sell-out reports and weekly forecasts, and coordinated logistics issue resolution to maintain retailer platform accuracy.

Forecasting Sell In Sell Out Reporting Logistics Coordination Excel Analytics

Digital Marketing Specialist

Hamilton Beach

Oct 2018 - Nov 2021 (3 years 1 month)

Managed websites, social media, Google Ads and analytics; executed SEO/SEM, A/B testing and Amazon advertising while overseeing creative agencies and the marketing budget.