Open to opportunities

K D

@kd04

Message

Brand Director and e-commerce brand designer growing DTC brands with data-driven marketing.

Mexico

Message

What I'm looking for

I’m looking for a role where I can lead DTC brand growth—combining Shopify optimization, UX/UI improvements, and data-backed marketing—to scale customer acquisition and retention in a creative, performance-driven environment.

I’m a multidisciplinary designer with experience spanning e-commerce, branding, and digital strategy. I build brands end-to-end, from concept and positioning to Shopify execution and customer acquisition.

As Brand Director, I launched and managed my own DTC brand, growing to 28.9K+ Instagram followers and achieving a 70% customer retention rate on Shopify. I optimize conversion by improving UX/UI, deploying retargeting with Google Ads and Meta Ads, and strengthening SEO for sustained sales growth.

I also work as a freelance Brand Designer developing brand identities and visual strategies for Shopify-based online stores. My process includes e-commerce-focused packaging design and the practical use of analytics—using Tableau data—to support profitability decisions.

Before focusing on e-commerce brand growth, I gained creative and operational experience in fashion. I supported teams through textile sourcing, runway archive organization, and event coordination—work that sharpened my attention to detail and communication with international stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Brand Director

Current

Baró Bows

Jan 2022 - Present (4 years 6 months)

Launched and managed a DTC brand, growing to 28.9K+ Instagram followers and achieving 70% customer retention on Shopify. Optimized Shopify conversion via UX/UI improvements, retargeting (Google Ads and Meta Ads), SEO, and used Tableau to improve product profitability.

Shopify Retargeting Google Ads Meta Ads SEO Tableau Customer Retention Conversion Rate Optimization (CRO)Inventory Management Pricing Strategy

Current

Brand Designer

Current

Freelance

Jan 2021 - Present (5 years 6 months)

Developed brand identities and visual strategies for Shopify online stores, including packaging optimized for e-commerce. Used Adobe Suite and Procreate for branding deliverables.

Brand Identity Design Shopify Adobe Suite Packaging Design

Research & Development Assistant

Halston

Jan 2018 - Present (8 years 6 months)

Worked in textile purchasing, managing an international supplier catalog. Organized runway archives and supported creative meetings with the design team for the F/W19 collection.

Runway Archive Organization Cross Functional Creative Support

Intern

Mercedes-Benz Fashion Week

Jan 2018 - Present (8 years 6 months)

Assisted with event organization, managing guest lists and international press during runway shows for the Spring 2019 collections. Used fluency in English and French to support communication with international attendees.

Event Organization Press Coordination English French