Alejandro Moreno Cabal

Managed, audited, and integrated high-volume consumer and market performance data streams, enforcing strict validation checks to ensure accuracy in client-facing deliverables. Synthesized tracking metrics into clear executive summaries to help brand accounts identify trends and optimize messaging strategies.

Controlled central operational databases and updated metrics dashboards, identifying process gaps and partnering with IT teams to deploy workflow enhancements. Helped reduce processing times by 20% through improved operational processes and reporting.

Purified, filtered, and organized relational sales-funnel transaction data within spreadsheet frameworks. Improved internal KPI tracking reliability and supported conversion analysis.

Tracked and compiled digital user interaction metrics and converted raw unstructured tracking logs into weekly summary reporting layouts. Prepared performance reporting artifacts for leadership review.

Led a division-wide data optimization effort, migrating 90% of legacy, manual, and unstandardized reporting structures into automated processing models and interactive Power BI dashboards, cutting processing times by 50%. Monitored customer interaction KPIs with continuous variance analysis, maintaining zero-error standards for executive board presentations while acting as a Product Owner in Scrum

Master’s degree in International Sports Management from ESBS European Sports Business School.

Bachelor’s degree in Business Administration (quantitative track) focused on management control, business modeling, and analytical process optimization.