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D'An Cárdenas

@dancrdenas

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Digital Marketing Director with 10+ years driving SEO, SEM, Meta Ads, CRO, and brand growth.

Spain

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What I'm looking for

I’m looking for a role where I can lead 360° digital growth—SEO/SEM, Meta Ads, CRO, and funnel optimization—while partnering with multidisciplinary teams to build brands and hit KPI-driven performance, ideally across international markets.

I’m a Digital Marketing Director with 10+ years of experience building performance + brand growth through 360° strategies—SEO, SEM, Meta Ads, CRO, and scalable digital funnels. I combine strategic vision with hands-on execution, aligning campaigns to business objectives across B2C and B2B.

I’ve driven measurable outcomes like generating 60 qualified leads/month from zero and improving conversions by +60% through social media strategy and digital funnel development. I also reversed a -60% follower decline, achieving 75% retention with an organic content strategy.

In growth and brand-building work, I’ve coordinated high-conversion landing pages and optimized funnels to scale consistently. I managed paid media budgets of ~€5,000/month, continuously tuning campaigns with KPI tracking and performance analysis.

I’m fully bilingual (ES/EN) and have led digital communications and growth across international markets, including Spain and the Netherlands, with experience spanning e-commerce, UX/UI optimization, and rebranding initiatives. I thrive in multidisciplinary team leadership—paid media, creative, and technical—focused on sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Strategy Consultant

Current

Double Masters (Freelance)

Jan 2024 - Present (2 years 4 months)

Advised brands on 360° digital strategy, including positioning, paid media, and organic growth. Developed and supported high-conversion landing pages and scalable digital funnels aligned to Google Ads business objectives.

SEO Strategy CRO Paid Media Influencer Marketing Landing Page Optimization Conversion Funnels Analytics Reporting Digital Strategy

Digital Marketing Manager

OrangeUni - Nutheorie

Jan 2025 - Mar 2026 (1 year 2 months)

Reversed a 60% follower decline and achieved 75% retention using an organic content strategy. Managed ~€5,000/month paid media budgets, planning and optimizing SEM campaigns with GA4, SEMrush, HubSpot, and KPI tracking.

organic content strategy SEM Google Ads HubSpot SEMrush Paid Media Optimization KPI Tracking Budget Management

Social Media Specialist & Sponsorships

Aquaservice

Jan 2021 - Jan 2024 (3 years)

Directed national digital communications strategy and SEO/SEM positioning, scaling online reputation across 52 branches to 4.5★+ on Google and Trustpilot. Managed sponsorships and coordinated KPIs across reputation, community, and engagement while optimizing campaigns with digital analytics.

SEO SEM Online Reputation Management Social Media Strategy Sponsorship Management KPIs Campaign Optimization Digital Analytics

Digital Strategy Director

Screen Media Group

Oct 2018 - Apr 2021 (2 years 6 months)

Directed comprehensive digital strategy and brand building from launch to market consolidation. Generated 60 qualified leads per month from zero and improved conversions by +60% for Maxicon through social media strategy and digital funnel development.

Growth Strategy Social Media Marketing Lead Generation Conversion Funnels Conversion Rate Optimization (CRO)E commerce Marketing Team Leadership

Digital Marketing Director

TNW Group

Mar 2017 - Oct 2018 (1 year 7 months)

Led a strategic transformation of the marketing department (ATL and digital), designing multichannel acquisition and retention strategies. Managed budgets and talent, combining strategic direction with hands-on execution for key campaigns and digital business development.

Retention Marketing Paid Advertising Budget Management Team Leadership Campaign Execution Digital Business

Creative Content Leader

Mashup Interactive

Feb 2016 - Mar 2017 (1 year 1 month)

Developed digital campaigns and rebranding for multinational brands while leading creative and strategic teams. Managed client, influencer, and partner relationships and coordinated digital content strategy and brand activations across multiple channels.

Creative Leadership Influencer Marketing Client Management Partner Management

Social Media Manager

La Web Agencia Creativa

Jan 2015 - Feb 2016 (1 year 1 month)

Directed digital content strategy for the full portfolio of Cervecería y Alimentos Polar and supported performance measurement and digital optimization. Participated in campaign execution and improved internal digital processes using reporting and optimization insights.

Social Media Management Digital Content Strategy Performance Measurement Marketing Analytics Digital Optimization Campaign Execution Reporting