Petya Kiskinova

Co‑founder and SEO/AI Search strategist at Deseo Lab, helping international companies turn websites into predictable growth channels. I design and lead SEO strategies that go beyond “more traffic”, focusing on qualified demand and measurable revenue. My day to day usually looks like this:

- Leading end‑to‑end SEO & AI search strategy across markets (technical, content, off‑page).

- Performing a

SEO specialist focused on performance measurement and business outcomes for B2B clients. Provides SEO-related work with emphasis on performance metrics and measurements.

•Strategy and implementation of Performance Marketing, Brand Marketing, Customer Insights, Social strategy
•360 re-branding campaign, development and implementation in collaboration with Brand Team.
•New strategic product line development
•New Website implementation, including content strategy and SEO positioning.

•Managed over 200 retail accounts and analyzed complex performances to advise the partners.
•Optimized accounts to improve performance for the advertisers and identify growth opportunities.
•Analyzed clients' technical setup and KPI’s so as to ensure the success of Lower and Middle Funnel campaigns.
•Identified key client stakeholders and consulted with customers proactively on calls and in perso

Supported business development by building partnerships with associations and universities and prospecting candidates via LinkedIn Premium. Planned and executed data-driven marketing campaigns, tracked performance using Google Analytics, and provided recommendations based on ongoing digital research.

•Business Development: Develop partnership with associations and universities to diversify and expand company´s business in target geographies; prospect candidates and develop relationships through LinkedIn Premium
•Project planning and Execution: Design and organise data-driven marketing campaigns
•Measure and report on team performance, using Google Analytics tracking of website traffic and act

•Business development: Develop partnerships with store chains and coffee roasters
•Grow market share: Analyse competitor landscape and perform market research to drive new business prospecting and sales presentations
•Marketing projects development and execution: Plan, maintain and analyse social media activities; Organise promotional events
•Year-over-year revenue growth: 6%

•Customer Relationship Management: Maintain and grow client and candidates relationships, through regular communication and presentations
•Recruiting: Recruit SQL Server and Oracle specialists for corporate clients
•CRM Management: Maintain daily tasks and data entries in Apollo CRM

•New Business Development: Grow business opportunities through account prospecting and presenting digital media plans to executive teams
•Digital Media Marketing Plan Development: Collaborate with clients to define marketing needs and develop digital media marketing plans
•CRM Management: Maintain daily tasks and data entries in Salesforce CRM

• Write weekly fashion magazine articles
• Assist in generating Website content
• Assist in generating Facebook content
• Assist in managing Facebook Page

• Write blog posts
• See my work: http://livinggreenmag.com/?s=petya+kiskinova

- Content managing responsibilities, assigned by Digital Strategy Manager, including website updates, social media posts, blog posts, and email marketing campaigns.
- Assist in creation of contest strategies, editorial calendar and publishing schedules.
- Research content and digital marketing campaigns.
- Participate in marketing brainstorming sessions.

• Grow donor base.
• Collaborate with different teams throughout the UK.

During my time at the University of Exeter I dedicated my attention to the most ancient of the academic disciplines - Philosophy.

I had the pleasure of working with knowledgeable and supportive professors, as well as peers who will remain friends and colleagues!

Part of my responsibilities included analyzing arguments, criticizing texts, writing well-argued essays and questioning received ideas