Renata Clemente
@renataclemente
Product strategist with 6+ years in UX and CRO.
What I'm looking for
I'm a product strategist with over six years of experience in product management, UX, and conversion rate optimization (CRO). My career has been marked by a proven track record of leading more than 20 UX and experimentation projects, where I've effectively turned user insights into actionable A/B tests, prototypes, and scalable improvements. My expertise lies in usability testing, heatmap analysis, and managing cross-functional teams to drive engagement and recurring revenue.
Throughout my professional journey, I've developed data-driven roadmaps and presented my findings to C-level stakeholders, ensuring that strategic decisions are informed by solid analytics. In my recent role as a UX & CRO Manager at Samsung Group, I collected and analyzed data from various sources to identify bottlenecks in the customer journey, leading to significant improvements in user experience and conversion rates. My ability to collaborate with regional and global teams has allowed me to implement best practices that enhance customer satisfaction and business performance.
Experience
Work history, roles, and key accomplishments
UX & CRO Manager
Samsung Group
Jul 2024 - Jan 2025 (6 months)
Collected and analyzed data from various sources to identify bottlenecks and optimization opportunities in the customer journey. Conducted A/B testing to optimize website elements and improve user experience.
Program Manager
Google outsourced by Robert Half
Sep 2021 - Jul 2024 (2 years 10 months)
Managed CRO projects for Large Customer Sales clients across multiple verticals, providing usability testing analysis and A/B testing recommendations. Presented insights to C-level executives, driving UX-based business decisions and developing action plans to improve conversion rates.
Product Specialist
Grupo Nos
Jul 2019 - Aug 2020 (1 year 1 month)
Led continuous improvements for the B2B marketplace platform, managing the product roadmap and ensuring timely enhancements. Built strong customer relationships, addressed product issues proactively, and negotiated better terms for franchisees.
Senior Business Consultant
Raizen SA
Oct 2016 - Jul 2019 (2 years 9 months)
Developed data-driven action plans to improve franchise profitability and customer experience, analyzing financial metrics to optimize revenue and P&L. Monitored over 30 stores, identifying opportunities for growth and efficiency, and provided strategic recommendations based on retail trends.
Education
Degrees, certifications, and relevant coursework
Universidade de Sao Paulo
MBA of Online Retail Management, Online Retail Management
2020 - 2022
Completed an MBA in Online Retail Management at Universidade de Sao Paulo. Gained expertise in managing online retail operations and strategies.
Universidade Federal de Pernambuco
Bachelor of Social Communication, Social Communication
2009 - 2014
Studied social communication at Universidade Federal de Pernambuco. Focused on various aspects of communication, preparing for a career in the field.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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