At Wix, I owned localization for Wix Editor, Wow, Components, and Media & Photography across 20+ languages. I partnered with Product and cross-functional teams, surfaced localization challenges early, and researched international markets to identify product gaps.
I managed end-to-end localization of the Wix Harmony Editor into 21 languages, using AI-powered workflow coordination to streamline delivery. I also used AI to address volume challenges in localizing Harmony Templates and support a timely launch across markets.
At Wix, I led projects where language writers used LLMs to assess naturalness and rewrite content in a local voice. Before that, I owned Spanish localization strategy for Latin America and Spain across Wix product and marketing content, including projects with SEO, design, and marketing teams.
Earlier, I wrote and localized content at iForex, managed multilingual website localization at Trainspotting Technologies, and managed Spanish localization at 888 Online Gaming. I also co-founded and managed BabyBasket Maternity Gifts, developing its product line and brand identity.
