Anastasia Sidko

I’m a Content Operations Specialist with 9+ years of experience helping content and cross-functional teams stay organized and move fast—from topic research and production to launch, optimization, and performance tracking. I publish and manage content across a CMS while ensuring accuracy, quality, and email and launch readiness.

I build AI content automation pipelines by gathering requirements, running and testing workflows, and collecting feedback for engineering. I also track and report content performance by building dashboards, owning Upwork recurring reports, and delivering weekly and monthly insights and optimization recommendations.

I bring a practical operations mindset to web delivery: writing requirements and tickets, tracking timelines, dependencies, and deliveries, and implementing technical SEO fixes. I run A/B tests on on-site banners and promotional modules, conduct content audits, and coordinate scalable content operations using tools like Asana and Jira.