Mariko Marko

Developed and executed affiliate marketing strategies tailored for the Japanese iGaming market. Onboarded affiliates across X (formerly Twitter), YouTube, and blog networks, and used performance data to recommend localized promotional improvements.

Led the development of the Japanese market for an international fintech specializing in Binary Options. Increased brand recognition and company profitability by identifying, recruiting, and managing new affiliate partners.

Led affiliate marketing for the Japanese iGaming and Sports Betting sectors. Improved brand presence through market analysis, maintained top-affiliate relationships with localized content, and secured partnership deals to expand market reach.

Provided localization and translation services for online business sites, adapting content for the Japanese market. Focused on ensuring materials fit Japanese language and market expectations.

Rebuilt and optimized existing Japanese brands to improve business performance. Analyzed traffic for high-potential affiliates, implemented targeted retention strategies (including temporary bonus incentives), and ran outreach to acquire new affiliates.

Contributed to Japanese translation and design during the initial launch to improve fit for Japanese users. Attracted over 100 affiliates, planned events with leading affiliates, and helped establish the brand as a recognized online casino within ~1.5 years.

Localized Japanese site design and UX, collaborating with product and development teams to shape the product roadmap and prioritize features. Improved checkout and payment flows for the Japanese market, created and managed a mascot on Twitter, and partnered with a Japanese YouTuber to increase awareness and credibility.

Supported a Japan market entry by handling site translation, content review, and design conceptualization for a startup. Helped with Japanese sales promotion and edited marketing advancement articles.

Managed retention sales and provided customer care for Japanese clients. Designed and created marketing campaigns, served as the sole Japanese representative, and trained new team members.

Managed sales, retention, conversion, and customer support for a Binary Options platform. Built practical CRM capability while supporting Japanese customers and applying insights into Japanese market behavior.

Worked as a Japanese transaction translator for field operations, coordinating tasks between Intel and Japanese semiconductor installation teams. Provided escort and welfare support and facilitated business communication and interpretation for visits, training, and on-site coordination.

Earned a Bachelor of Sociology with a focus on Sociology in Tokyo, Japan.