I’m a Senior Product Manager and product leader with experience building B2B2C digital products. I lead products from discovery and strategy to delivery, launch, and optimization, with a focus on growth, user experience, experimentation, and cross-functional collaboration.
Most recently, I led and mentored Product Managers at Natural Intelligence, launching AI-powered and API-driven user journeys that improved CTR by 15%, earnings per visitor by 10%, and conversion by 10%. I also helped reduce time-to-market by 30% through shared infrastructure.
I enjoy solving real user problems, using AI thoughtfully, and working with diverse remote teams to deliver measurable impact.
Looking for a job
Ida Nekhenzon
@idanekhenzon
Senior Product Manager and team leader building digital products, driving growth and user value, and applying AI to improve experiences and delivery.
IsraelExperience
Work history, roles, and key accomplishments
NI
Product Team Lead
Natural Intelligence
Jan 2021 - Jan 2026 (5 years)
Managed and developed a team of Product Managers, owning the end-to-end product lifecycle for B2B2C digital products. Led AI-powered personalized offers and piloted integrations with Bing and Google, contributing to a 15% increase in CTR and 10% increase in EPV.
NL
Product Owner
NetBet / The Lotter.com
Jan 2020 - Jan 2021 (1 year)
Owned product backlog, priorities, and delivery for digital lottery products, aligning cross-functional teams with business milestones and customer needs. Used data analysis and experimentation to identify user-journey friction points and prioritize high-value improvements.
ZO
Product Owner
zooplus.com
Jan 2019 - Jan 2020 (1 year)
Owned development of traffic acquisition products end to end, from MVP through to maturity, including operation and continuous improvement. Partnered with stakeholders to prioritize data-driven roadmap initiatives and defined success metrics for every release.
NI
Product Team Manager
Natural Intelligence
Jan 2016 - Jan 2018 (2 years)
Directly led a cross-functional team across Product, Content and Design, shaping consumer product roadmaps through data analysis, competitor research and user insight. Owned KPIs, conversion and growth trends to drive prioritization decisions.
WO
Product Owner
William Hill Online
Jan 2012 - Jan 2016 (4 years)
Owned the Affiliate program end to end including user-activity analysis, optimization, A/B testing and content management. Defined product roadmap, branding and positioning, and ran market and competitor analysis to identify monetization opportunities.
WO
Project Manager
William Hill Online
Managed full project lifecycles, partnering with stakeholders on scope, dependencies, estimates and schedules, and coordinating resourcing, risk mitigation and quality control.
NI
Product Manager
Natural Intelligence
Improved website conversion rates through A/B testing, analysis, and implementation of insights. Performed market research and led UX research, including user flows, usability testing and wireframes.
Education
Degrees, certifications, and relevant coursework
JB
John Bryce
UX Certification Program, UX
2018 - 2018
Completed a UX Certification Program at John Bryce in 2018.
BN
Ben-Gurion University of the Negev
MBA, Marketing
2007 - 2009
MBA in Marketing from Ben-Gurion University of the Negev, completed in 2009.
BN
Ben-Gurion University of the Negev
B.A., Management
2002 - 2005
B.A. in Management from Ben-Gurion University of the Negev, completed in 2005.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IsraelAuthorized to work in
Salary expectations
50k-110k USD
Social media
Job categories
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