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Adrienne Andrews

@adrienneandrews

Digital marketing strategist at Alliance Wellness Solutions who grew digital audiences and increased appointment form submissions by 200%.

United States

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What I'm looking for

I’m eager to apply my expertise in landing page optimization and funnel building to fuel client growth at CapsLock.

At Alliance Wellness Solutions, I orchestrated a multichannel patient acquisition and engagement strategy that onboarded 100 new patients within six months and increased appointment form submissions by 200%. I also advised executive leadership on digital experience improvements and patient journey optimization.

At Sweet Family Secrets Bakery, LLC, I established customer lifecycle and digital engagement infrastructure, then developed promotional strategies that generated 38% of annual revenue and increased wedding cake orders by 125%. Previously, I directed digital analytics and measurement initiatives at National Retail Federation (NRF), including its Universal Analytics to GA4 transition and lifecycle automation using Adobe Marketo Engage and Salesforce Marketing Cloud.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Strategy Consultant

Current

Alliance Wellness Solutions

Jun 2025 - Present (1 year 4 months)

Orchestrated a multichannel patient acquisition and engagement strategy that onboarded 100 new patients within six months, achieving the organization's 12-month growth objective in half the projected timeframe. Advised executive leadership on digital experience enhancements and technology requirements.

GA4 UTM tracking Customer Behavior Analysis AI Assisted Workflows Multi channel Marketing Patient Acquisition Engagement Strategy

Current

Chief Marketing Officer & Digital Marketing Strategist

Current

Sweet Family Secrets Bakery, LLC

Dec 2022 - Present (3 years 10 months)

Established customer lifecycle management and digital engagement infrastructure using Squarespace, Jotform, email, and social media. Engineered promotional strategies that generated 38% of annual revenue and boosted engagement by 135%.

Squarespace Jotform Email Marketing Social Media KPI Measurement Attribution Modeling Segmentation Personalization Remarketing Customer Journey Optimization

Digital Marketing Analyst

National Retail Federation (NRF)

Jan 2018 - Dec 2024 (6 years 11 months)

Directed enterprise customer analytics and digital measurement initiatives, managing the Universal Analytics to GA4 transition. Administered lifecycle automation through Adobe Marketo Engage and Salesforce Marketing Cloud for audiences exceeding 40,000.

GA4 Marketo Salesforce Marketing Cloud A B Testing Predictive Analytics Agile Scrum Direct Marketing Segmentation Campaign Execution

Digital Marketing & Data Intelligence Analyst

Manifest Digital

Jan 2016 - Dec 2018 (2 years 11 months)

Supported enterprise customer experience, engagement, loyalty, analytics, and digital strategy development for national and global brands. Analyzed multichannel behavioral data and presented data-driven recommendations to client leadership.

Customer Experience Analytics Loyalty Digital Strategy Multichannel Behavioral Data KPI development Tagging Strategy SEO

Digital Marketing Analyst

Calvert Investments

Jan 2014 - Dec 2016 (2 years 11 months)

Directed customer and digital analytics across web, email, paid media, and digital experiences. Facilitated migration from Adobe SiteCatalyst to Google Analytics and supported Sitecore CMS implementation.

Adobe Analytics Google Analytics Sitecore CMS Executive Dashboards Marketing Automation SEO A B Testing