Open to opportunities

O'Donnell Lindsey

@odonnelllindsey

Message

Senior marketing leader transforming digital strategy into measurable patient engagement results.

Zimbabwe

Message

What I'm looking for

I’m looking to lead enterprise digital marketing transformation—building data-driven omnichannel programs, strengthening attribution, and scaling personalization with Salesforce and Sitecore to drive measurable growth.

I’m a senior marketing leader with 20+ years driving integrated digital strategies, enterprise marketing transformation, and patient engagement at scale. At UPMC Corporate Marketing, I led the shift from limited presence to a data-driven, omnichannel ecosystem—impacting 227K unique patients since 2019—and helped drive $1.33B in patient payments tied to digital marketing leads.

I unify paid/organic search, social, content, email, and SMS under one strategy across 40+ hospitals and service lines, building first-party audience targeting and marketing attribution using Salesforce Marketing Cloud and DOMO. I also spearhead personalization initiatives through Sitecore and Salesforce for dynamic content delivery and improved conversion, partnering with operational and clinical leaders to align digital marketing with enterprise growth goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Director, Digital Marketing

Current

Upmc Corporate Marketing

Jan 2015 - Present (11 years 5 months)

Led UPMC’s digital transformation into a data-driven omnichannel marketing ecosystem, influencing 227K+ unique patients since 2019. Drove $1.33B in patient payments in the past 12 months and scaled first-party audience targeting and attribution using Salesforce Marketing Cloud and Domo.

Digital Marketing Strategy Salesforce Marketing Cloud Domo Sitecore CMS CRM Marketing Automation Personalization

Director, Digital Strategy Services

Upmc Corporate Marketing

Jan 2017 - Jan 2022 (5 years)

Integrated digital platforms across UPMC’s marketing infrastructure and partnered with stakeholders to market priority clinical services. Improved digital conversion and patient volume through coordinated execution with marketing and operational teams.

Cross functional Leadership Patient Acquisition Stakeholder Management CRM Marketing Automation

Senior Manager, Digital Strategy

Upmc Corporate Marketing

Jan 2016 - Jan 2017 (1 year)

Developed and executed service-line campaigns, optimizing online presence and campaign performance. Acted as a strategic liaison between internal teams and marketing clients to improve outcomes through collaboration.

Campaign Development SEO SEM Performance Optimization Audience Engagement Cross functional Leadership Marketing Analytics Client Stakeholder Management

Inbound Marketing Team Lead

Direct Energy

Jan 2014 - Jan 2016 (2 years)

Created inbound marketing programs that increased sales-qualified leads and strengthened business development pipelines. Implemented SEO strategies to improve site traffic and conversions and reported KPIs to support growth decisions.

Inbound Marketing SEO Strategy KPI Reporting Lead Generation Conversion Rate Optimization Web Analytics Audience Targeting Content Strategy

Marketing Director

Mindmatrix

Jan 2013 - Jan 2014 (1 year)

Increased website-driven leads by 40% and boosted social traffic by 20% through inbound and content strategy. Built multi-channel campaigns supporting B2B and partner sales enablement.

Inbound Marketing Content Strategy Lead Generation Social Media Growth B2B Marketing Sales Enablement KPI Tracking

Marketing Services Manager

Sherpa Software

Jan 2011 - Jan 2013 (2 years)

Drove a 200% increase in social media web traffic and managed large email marketing programs. Adopted HubSpot for marketing automation to scale and standardize campaign execution.

Marketing Automation Email Marketing Social Media Marketing Campaign Management Marketing Operations Lead Nurturing

Marketing & Communications Manager

3M / M*Modal

Jan 2007 - Jan 2011 (4 years)

Managed a $1M marketing budget, coordinating trade shows and events to support brand and business goals. Designed an early-stage social media strategy to expand the company’s digital reach.

Marketing Budget Management Social Media Strategy Campaign Planning B2B Marketing Communications Planning KPI Management

Education

Degrees, certifications, and relevant coursework

Point Park University

Master of Arts, Journalism & Mass Communication

Activities and societies: Internships: Giant Ideas, PBS

Earned an M.A. in Journalism & Mass Communication from Point Park University. Completed internships with Giant Ideas and PBS.

Clarion University of Pennsylvania

Bachelor of Science, Communication

Activities and societies: VP, Panhellenic Council; Staff Writer, Clarion Call; Internship: United Way of Clarion County

Earned a B.S. in Communication from Clarion University of Pennsylvania. Served as VP for Panhellenic Council, Staff Writer for Clarion Call, and completed an internship with United Way of Clarion County.