Open to opportunities

Daniel Maina

@danielmaina3

Message

I build and scale paid campaigns across Google, Meta, and TikTok.

Kenya

Message

What I'm looking for

I'm looking to drive scalable growth through paid media, social media, CRM automation, conversion tracking, and data-driven campaign optimization while contributing to client satisfaction and organizational growth.

I've managed paid media campaigns through Upwork and NexaCore across Google Ads, Meta Ads, and TikTok, driving leads, traffic, sales, and revenue through daily optimization.

At NexaCore, I led high-budget Google Ads and Meta Ads campaigns for an online gaming brand, managing monthly ad spend from $10,000 to $50,000. I used customer behavior, traffic sources, CTR, CPA, ROAS, and conversion data to improve acquisition efficiency.

As a freelance Social Media Manager for Double Furniture, I've planned content, managed Facebook, Instagram, and TikTok communities, and created captions, visuals, and short-form video concepts. I connect social strategy with paid campaigns, analytics, and scalable growth plans.

I'm focused on data-driven campaign execution, conversion tracking, A/B testing, audience segmentation, funnel optimization, and GoHighlevel CRM automations that nurture leads across the customer journey.

Experience

Work history, roles, and key accomplishments

Paid Media Specialist

Upwork

Jan 2025 - Mar 2026 (1 year 2 months)

Planned and ran paid media campaigns across Meta, Google, and TikTok to drive leads, traffic, and sales. Monitored and optimized campaigns daily, adjusting bids, creatives, and audiences for better ROI.

Meta Ads Google Ads Campaign Optimization Audience Research A B Testing GA4 Budget Management