Crystal Xu

The main responsibilities for this role were gathering and analyzing business, market and competitor information to support development of strategic marketing plan, and focusing on both online and offline marketing. I Expanded customer base by successfully emailing prospects to enhance conversion rates, delivered high-quality, insightful, informative and entertaining written content.

My responsibilities as a Business Development Manager were demonstrating thought leadership. Planning and led training programs on staff development to enhance employee knowledge engagement, satisfaction and performance. I participated the in launching MCF Family Office. I worked with a team to develop a new website for MCF Family Office, and using social media to engage clients promote company.

I joined Association Concepts as an Account Coordinator. I developed open and professional relationships with team members, enabling better, effective customer service for members from different associations. I was responsible for creating social media contents to promote our clients. Researching and analyzing media data to identify trends and opportunities for clients was part of my duties too.

I became an administrative assistant in TrustPlus Group. My main role was Managing the flow of documents requiring execution - documents, letters, requisitions in a professional manner, Reviewing, summarizing and preparing briefing notes from documents and reports submitted to the President, highlighting the issues of significance and where appropriate, with suggested recommendation for action.