Crystal Torres

CT

Open to opportunities

Crystal Torres

@crystaltorres

Senior account management and strategic partnerships leader scaling high-value portfolios.

What I'm looking for

I’m looking to lead account growth and strategic partnerships where I can design operating rhythms, strengthen retention, and scale complex portfolios through executive alignment, coaching, and measurable performance systems.

I’m a senior account management and strategic partnerships leader with 15+ years scaling complex portfolios. I’ve built a self-built book from $7.2M to $85M+ in annual volume while sustaining top-10 rankings among 2,500+ peers and 90%+ client retention across concurrent high-value accounts.

I translate strategy into measurable growth through executive stakeholder management, rhythm of business (ROB), and operating model design. I strengthen retention and forecasting with CRM-driven touchpoints, pre-renewal audits, and ongoing advisory support—protecting long-term portfolio value while keeping deals on schedule and compliant.

In my founder/principal role, I built and led a 15-person team, designed a 30-day onboarding curriculum that cut time-to-first-close by 40%, and recruited 12 members with an 85% retention rate. I’ve also driven measurable growth by cultivating builder/developer and corporate relocation partnerships, and I coach teams to shift strategy and improve performance fast— including a contributor who increased personal revenue 50% in six months.

Experience

Work history, roles, and key accomplishments

CG

Current

Founder & Principal, Partnerships

Current

Crystal Torres Realty Group

Jan 2020 - Present (6 years 7 months)

Founded and led a strategic partnerships and portfolio growth operation, scaling annual volume from $7.2M to $85M+ and maintaining top-10 regional performance with 90%+ client retention. Built and coached a 15-person team, created CRM-triggered retention systems, and coordinated complex transactions with external partners to keep deals on schedule and compliant.

Strategic Partnerships Portfolio Growth Operating Model Design Team Leadership Coaching Deal Structuring Territory Strategy Pipeline Management Forecasting CRM Transaction Coordination Compliance

TC

Business Development & Marketing Account

Texas Publishing Company

Jan 2014 - Jan 2020 (6 years)

Managed a multi-vertical account portfolio using hybrid print/digital advertising while transitioning to a proactive retention strategy with monthly ROI reporting and pre-renewal audits. Launched growth campaigns using QR codes and vanity URLs, drove referral traffic and new customer acquisition, and presented renewal strategy and performance insights to leadership and clients.

Account Management Business Development Retention Strategy ROI Reporting Print And Digital Advertising Custom URL Creation Upselling

BA

Business Manager

bareMinerals

Jan 2009 - Jan 2014 (5 years)

Managed a leased retail business unit within Macy's, hiring, training, and scheduling a team of 7 and achieving 115% of sales quota. Implemented coaching and training that supported brand certification, increased unit volume 15% year-over-year, improved repeat-customer sales, and grew loyalty enrollment while coordinating promotions with retail partner initiatives.

Customer Relationship Management Hiring Training Scheduling Sales Coaching Brand Certification Training Sales Performance Management Succession Planning

Education

Degrees, certifications, and relevant coursework

TL

Texas Real Estate License

Real Estate License, Real Estate

Holds an active Texas real estate license. The specific license type and issuing organization were not provided.

TU

Texas A&M University

Completed college coursework at Texas A&M University; degree details were not provided.

Tech stack

Software and tools used professionally

Salesforce

Bridge

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