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Anita Mangin

@anitamangin

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I grow retention and revenue across SaaS, EdTech, and digital marketing through strategic customer partnerships.

United States

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What I'm looking for

I'm looking to lead customer success, account management, or partnership work where I can grow retention, adoption, and revenue through strategic client relationships and data-driven guidance.

At Niche, I manage education customer relationships that protect and expand recurring revenue through tailored success plans, QBRs, and strategic stakeholder guidance.

I managed 320+ accounts representing more than $2M in ARR, increasing feature adoption by 30%, NPS by 20%, and client engagement by 25% while maintaining a 95% renewal rate.

Previously, I led K-12 partnerships at Niche, managing 200+ accounts and over $1.7M in annual revenue with a 92% retention rate. I earned Niche's 2021 Rookie Award after exceeding annual revenue targets by 20%.

Across Hibu and Ameritech Yellow Pages, I built long-term client relationships, managed large books of business, and advised customers on digital advertising, websites, SEO, SEM, social media marketing, and campaign performance.

Experience

Work history, roles, and key accomplishments

Customer Success Manager

Niche

Jan 2025 - Jan 2026 (1 year)

Managed a high-volume portfolio of 320+ education accounts, ensuring retention and expansion of $2M+ in ARR. Increased product feature adoption by 30% and secured a 95% renewal rate.

Customer Success Account Management Retention Expansions QBR GA4 Data Analysis NPS Renewals K 12 Education

Partnership Manager, K-12

Niche

Jan 2021 - Jan 2025 (4 years)

Managed a portfolio of 200+ K-12 accounts, securing over $1.7M in annual revenue with a 92% retention rate. Recognized with the Niche 2021 Rookie Award for exceeding revenue targets by 20%.

Partnership Management Account Management K 12 Education Strategic Partnerships Revenue Growth Retention Consultative Selling

Account Manager

Hibu

Jan 2014 - Jan 2021 (7 years)

Managed a book of business with over 240 accounts, generating over $1.5M in annual revenue. Consulted on websites, SEO, SEM, social media, and display advertising.

Account Management Digital Marketing SEO SEM Social Media Marketing Display Advertising Customer Relationship Management

Account Manager

Ameritech Yellow Pages (DonTech)

Jan 1986 - Jan 2003 (17 years)

Managed a book of business with over 230 accounts, generating over $4.5M in annual revenue. Developed multimedia advertising campaigns for key regional clients.

Account Management Advertising Multimedia Campaigns Customer Relationship Management