At Dell Technologies, I identified AI answer engines as a discovery channel and wrote the structured-data specification developers shipped; the channel now brings in $100K+ a month. I also defined an item-level channel report that helped shift spend to Google Ads, where revenue per ad dollar rose from 10x to 40x.
Through my consulting practice, I led growth for LONG DOG GAMES (PERICLE), including two Kickstarter launches that raised $366K, and built an AI creative pipeline that reduced production time from two days to 15 minutes. Alongside Dell, I advise founders and connect client data to help them understand their conversion funnels.
