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ale6rbd User

@ale6rbduser

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SaaS growth marketer and content strategist with proven results.

Zimbabwe

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What I'm looking for

I seek a role that fosters creativity, collaboration, and growth opportunities.

I am a passionate SaaS growth marketer and content strategist with over six years of experience helping businesses design effective growth marketing strategies. My journey began as a Digital Marketing Specialist, where I successfully increased annual recurring revenue from 800K to 1.4 million. I thrive on creating engaging content that drives action and builds community.

Throughout my career, I have worked with various companies, including Wynter and Paymo, where I launched content strategies, automated email campaigns, and managed marketing teams. My expertise lies in lifecycle marketing, A/B testing, and community engagement, which have all contributed to significant growth for my clients.

Currently, I am focused on helping SaaS and B2B companies streamline their marketing efforts and enhance client experiences. My ultimate goal is to become a brand evangelist, leveraging my skills to foster meaningful connections and drive business success.

Experience

Work history, roles, and key accomplishments

Business Growth Consultant

Growth DesignFiles

Jul 2022 - Present (3 years)

Consulted interior designers to simplify business operations and reduce workload. Provided online resources and strategies for creating, growing, and managing profitable design businesses, enhancing client experience and revenue.

Business Consulting Client Experience Revenue

Growth Marketing Manager

Wynter

Jan 2022 - Present (3 years 6 months)

Served as the inaugural marketing hire, leading a team of in-house and freelance marketers. Successfully launched content strategy, email automation, partnerships, and advertising efforts to drive pipeline, increase sales qualified leads, and reduce churn.

Marketing Management Content Strategy Email Automation Partnership Development Advertising Pipeline Generation Lead Qualification

Growth Marketing Specialist

ClickFlow

Feb 2021 - Present (4 years 5 months)

Managed lifecycle marketing across all touchpoints, defining positioning and target audiences. Supported product marketing and go-to-market launches, executing growth tests including A/B testing and CRO. Orchestrated webinars, outreach, social media, and PPC/social ad campaigns.

Lifecycle Marketing Product Marketing Go To Market A B Testing CRO Social Media Marketing PPC SEO

Content Marketing Manager

ZenHub

Jan 2021 - Present (4 years 6 months)

Completely revamped content strategy for developer and product management audiences, establishing a new editorial calendar and updating existing content. Managed all content operations, ensuring alignment with product marketing initiatives.

Content Strategy Editorial Calendar Management Content Management Product Marketing Developer Marketing Content Operations SaaS Marketing

Content Consultant

Panther

Sep 2020 - Present (4 years 10 months)

As the first marketing team hire, initiated and launched the company's content strategy. Established the editorial calendar, authored multiple content pieces, and collaborated with industry experts to position Panther as a market leader.

Content Strategy Content Creation Industry Expert Outreach Thought Leadership Positioning

Digital Marketing Manager

Paymo

Oct 2017 - Present (7 years 9 months)

Managed comprehensive marketing efforts across a multi-persona sales funnel and customer lifecycle, developing product adoption strategies. Significantly grew organic marketing, increasing ARR from $800K to $1.4 million. Oversaw content strategy, SEO, landing page optimization, data analysis, email marketing, outreach, and social media.

Digital Marketing Customer Lifecycle Product Adoption Strategies Organic Marketing SEO Content Strategy Email Marketing Social Media Data Analysis

Growth Consultant & Content Strategist

Freelance

Jul 2017 - Present (8 years)

Provided strategic growth marketing and content strategy services to SaaS and B2B companies. Focused on designing comprehensive marketing plans from inception to drive user action and achieve business objectives.

Growth Marketing Content Strategy SaaS Marketing B2B Marketing Digital Strategy Lead Generation

Online Marketing Specialist

Kühn & Partner Romania

Nov 2016 - Present (8 years 8 months)

Managed email marketing campaigns, including content creation, A/B testing, and segmentation for English and Romanian newsletters. Oversaw social media for lead generation, tracked campaigns in Google Analytics, and performed keyword research for website content.

Email Marketing Social Media Management Google Analytics Google Data Studio Keyword Research Content Writing A B Testing Lead Generation

Education

Degrees, certifications, and relevant coursework

West University of Timisoara

Master's Degree, Strategic and Digital Marketing

Studied Strategic and Digital Marketing, focusing on advanced concepts and applications in the field. Gained expertise in designing and implementing digital marketing strategies.