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craig galione

@craiggalione

I've built and scaled profitable Amazon, TikTok Shop, and food CPG marketplace businesses.

United States
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What I'm looking for

I'm looking to own marketplace strategy and channel economics for nutrition, food, beverage, or CPG brands, combining Amazon growth, digital-shelf execution, retail media, social commerce, product commercialization, and profitable P&L leadership.

I've built and led Food Crush, a food and beverage CPG company that reached $3.5M in peak annual revenue. I owned channel P&L, pricing, promotions, inventory investment, growth planning, and marketplace execution.

I grew a single CPG product to more than $2M in combined Amazon and TikTok Shop sales and built TikTok Shop to more than $100K with one SKU. I also managed 200+ Grocery and Gourmet ASINs, contributed to 1,200+ food-category SKU launches, and commercialized Electric Pickle functional hydration products.

Earlier, I built Willis Arnold Corp. to $7M in peak annual revenue, becoming a top-13 eBay seller and an early third-party Amazon seller. I bring hands-on nutrition, formulation, sourcing, packaging, manufacturing, digital-shelf, advertising, forecasting, and marketplace operations experience.

Experience

Work history, roles, and key accomplishments

FC

Founder and E Commerce Growth Director

Food Crush

Jan 2020 - Jan 2026 (6 years)

Built and led a food and beverage CPG company with peak annual revenue of $3.5M, owning channel P&L, budgets, pricing, promotions, product economics, inventory investment, growth planning, and marketplace execution. Managed over 200 Grocery and Gourmet ASINs and contributed to the launch of 1,200+ food-category SKUs.

WC

Founder and Marketplace Operations Leader

Willis Arnold Corp.

Jan 2001 - Jan 2020 (19 years)

Built and operated a business reaching $7M in peak annual revenue, becoming a top-13 eBay seller and an early third-party Amazon seller beginning in 2003. Owned business P&L and led assortment, sourcing, pricing, merchandising, inventory investment, fulfillment, customer service, returns, reporting, and profitability decisions across a large online catalog.

Education

Degrees, certifications, and relevant coursework

University of Mississippi logoUM

University of Mississippi

Bachelor of Science, Nutrition

Activities and societies: Institution Management Award, 1996

B.S. in Family and Consumer Sciences with a Nutrition focus from the University of Mississippi.

Tech stack

Software and tools used professionally

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