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craig galione

@craiggalione

I've built and scaled profitable Amazon, TikTok Shop, and food CPG marketplace businesses.

United States
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What I'm looking for

I'm looking to own marketplace strategy and channel economics for nutrition, food, beverage, or CPG brands, combining Amazon growth, digital-shelf execution, retail media, social commerce, product commercialization, and profitable P&L leadership.

I've built and led Food Crush, a food and beverage CPG company that reached $3.5M in peak annual revenue. I owned channel P&L, pricing, promotions, inventory investment, growth planning, and marketplace execution.

I grew a single CPG product to more than $2M in combined Amazon and TikTok Shop sales and built TikTok Shop to more than $100K with one SKU. I also managed 200+ Grocery and Gourmet ASINs, contributed to 1,200+ food-category SKU launches, and commercialized Electric Pickle functional hydration products.

Earlier, I built Willis Arnold Corp. to $7M in peak annual revenue, becoming a top-13 eBay seller and an early third-party Amazon seller. I bring hands-on nutrition, formulation, sourcing, packaging, manufacturing, digital-shelf, advertising, forecasting, and marketplace operations experience.

Experience

Work history, roles, and key accomplishments

FC

Founder and E Commerce Growth Director

Food Crush

Jan 2020 - Jan 2026 (6 years)

Built and led a food and beverage CPG company with peak annual revenue of $3.5M, owning channel P&L, budgets, pricing, promotions, product economics, inventory investment, growth planning, and marketplace execution. Managed over 200 Grocery and Gourmet ASINs and contributed to the launch of 1,200+ food-category SKUs.

Amazon Seller Central
Amazon Brand Registry
TikTok ShopShopify
Perpetua
Helium 10 Expertise
ExcelGoogle SheetsP&L management
Digital Shelf Optimization
A+ Content
Brand Store
AdvertisingInventory ManagementProduct Development
Formulation
SourcingPackagingLabeling
Creator Commerce
WC

Founder and Marketplace Operations Leader

Willis Arnold Corp.

Jan 2001 - Jan 2020 (19 years)

Built and operated a business reaching $7M in peak annual revenue, becoming a top-13 eBay seller and an early third-party Amazon seller beginning in 2003. Owned business P&L and led assortment, sourcing, pricing, merchandising, inventory investment, fulfillment, customer service, returns, reporting, and profitability decisions across a large online catalog.

Education

Degrees, certifications, and relevant coursework

University of Mississippi logoUM

University of Mississippi

Bachelor of Science, Nutrition

Activities and societies: Institution Management Award, 1996

B.S. in Family and Consumer Sciences with a Nutrition focus from the University of Mississippi.

Tech stack

Software and tools used professionally

Availability

Looking for a job

Location

United States

Authorized to work in

Salary expectations

140k+ USD

Job categories

ECommerce Director
Marketplace Director
Amazon Director
E Commerce Consultant

Skills

Amazon Marketplace
EcommerceMarketplace Growth
Food and Beverage (CPG)
Social CommerceP&L managementBudget ManagementPricingPromotionForecastingInventory ManagementAmazon Seller Central
Amazon Brand Registry
Digital Shelf Optimization
Catalog Management
Catalog Health
SEO
Product Detail Pages
A+ Content
Amazon Brand Stores
Amazon Advertising
ACOs
TACOS
ROASConversion Rate OptimizationRetail MediaTikTok Shop
Creator Commerce
Affiliate MarketingShopifyProduct Commercialization
Product Formulation
Ingredients Sourcing
PackagingManufacturingLabeling
FBA
亚马逊FBM
demand planning
Contribution Margin
Unit Economics
Perpetua
Helium 10 Expertise
ExcelGoogle Sheets

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