
craig galione
@craiggalione
I've built and scaled profitable Amazon, TikTok Shop, and food CPG marketplace businesses.
What I'm looking for
I've built and led Food Crush, a food and beverage CPG company that reached $3.5M in peak annual revenue. I owned channel P&L, pricing, promotions, inventory investment, growth planning, and marketplace execution.
I grew a single CPG product to more than $2M in combined Amazon and TikTok Shop sales and built TikTok Shop to more than $100K with one SKU. I also managed 200+ Grocery and Gourmet ASINs, contributed to 1,200+ food-category SKU launches, and commercialized Electric Pickle functional hydration products.
Earlier, I built Willis Arnold Corp. to $7M in peak annual revenue, becoming a top-13 eBay seller and an early third-party Amazon seller. I bring hands-on nutrition, formulation, sourcing, packaging, manufacturing, digital-shelf, advertising, forecasting, and marketplace operations experience.
Experience
Work history, roles, and key accomplishments
Founder and E Commerce Growth Director
Food Crush
Jan 2020 - Jan 2026 (6 years)
Built and led a food and beverage CPG company with peak annual revenue of $3.5M, owning channel P&L, budgets, pricing, promotions, product economics, inventory investment, growth planning, and marketplace execution. Managed over 200 Grocery and Gourmet ASINs and contributed to the launch of 1,200+ food-category SKUs.
Founder and Marketplace Operations Leader
Willis Arnold Corp.
Jan 2001 - Jan 2020 (19 years)
Built and operated a business reaching $7M in peak annual revenue, becoming a top-13 eBay seller and an early third-party Amazon seller beginning in 2003. Owned business P&L and led assortment, sourcing, pricing, merchandising, inventory investment, fulfillment, customer service, returns, reporting, and profitability decisions across a large online catalog.
Education
Degrees, certifications, and relevant coursework
University of Mississippi
Bachelor of Science, Nutrition
Activities and societies: Institution Management Award, 1996
B.S. in Family and Consumer Sciences with a Nutrition focus from the University of Mississippi.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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