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Adyasha Mishra

@adyashamishra1

Campaign manager at KPMG Global Services supporting US Advisory nurture campaigns and building tools that streamline campaign operations.

India

Message

At KPMG Global Services, I support US Advisory P2P nurture and targeted email campaigns, contributing to audience segmentation, personalized journeys, A/B testing, and performance analysis. I established the Peer QC Framework to standardize campaign templates, pre-deployment checklists, and peer reviews.

As a Business Associate at KGS, I built the P2P Tactic Generator and an Email Target Audience Dashboard using Excel, Power Query, and VBA. I also created an AI Prompt Generator and Marketing Prompt Library as a Lean Six Sigma Yellow Belt project, adopted across the team to accelerate content development.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst

Current

KPMG Global Services

Oct 2025 - Present (1 year)

Supports P2P nurture and targeted email campaigns, including audience segmentation, email strategy, sequencing, content direction, and performance analysis. Established the Peer QC Framework to standardize templates and pre-deployment checklists.

Campaign Management Drip Campaigns Audience Segmentation Email Marketing A B Testing Stakeholder Management Performance Analysis Marketing and Process Automation

Business Associate

KGS

Jun 2024 - Sep 2025 (1 year 3 months)

Built reporting dashboards and developed the P2P Tactic Generator and Email Target Audience Dashboard to improve campaign efficiency. Created an AI Prompt Generator and Marketing Prompt Library as a Lean Six Sigma Yellow Belt project.

Excel Power Query VBA Dashboarding Campaign Management Process Automation Prompt Engineering Lean Six Sigma

Associate 2

PWC AC

Jun 2023 - May 2024 (11 months)

Collaborated with global digital and design teams to develop display ads, banners, and social media content. Managed project timelines, milestones, and budgets for client-facing deliverables.

Digital Marketing Display Advertising Social Media Project Management GA4 Campaign Tracking

Senior Executive

Telegraph Online

Jun 2022 - Jun 2023 (1 year)

Managed Telegraph's digital presence across Instagram, Facebook, and Twitter using Meta Business Suite. Executed paid ad campaigns on Google Ads and Meta Business Suite, and coordinated live event coverage.

Meta Business Suite Google Ads Social Media Management Audience Segmentation Content Strategy Event Marketing Performance Analysis

Communication Designer

Edudigm Educational Services

Mar 2021 - Mar 2022 (1 year)

Managed end-to-end email marketing for EdTech programs, including audience segmentation, content development, deployment, and performance tracking. Executed multi-channel campaigns across email, Instagram, and Facebook.

Email Marketing Audience Segmentation Multi channel Campaigns Content Development Performance Monitoring Event Management Influencer Marketing