Colston Rawls

At Craftable, I lead emerging and enterprise SaaS implementations across $50K–$500K ARR accounts, building trusted advisor relationships and advocating for customers internally.

I've optimized onboarding to reduce go-live time by 60% and increased product adoption to more than 75% from historically below 50%. I also spearheaded GuideCX implementation for stronger client project visibility and use Claude and Gemini to streamline implementation workflows and build internal tools.

My background also includes purchasing, estimating, account management, and customer operations at Maykus Homes, Integris, Apple, and Schneider Transportation. I've managed vendors, purchase orders, inventories, customer updates, escalations, and carrier relationships while coordinating closely with sales, development, QA, estimating, and operations teams.

I'm focused on helping customers realize value from products while improving the processes that support adoption, retention, and growth.