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ab User

@abuser2

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Performance marketing consultant at Toptal who managed $652K in ad spend, returning $6.3M in tracked conversion value.

United States

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What I'm looking for

I’m seeking to own paid media and the systems behind it at a growth-stage company.

At Toptal, I manage paid search and paid social for 21 client brands across 127 campaigns. I deployed $652K in ad spend that returned $6.3M in tracked conversion value.

At NuScienta, I re-engineered the lead funnel, lifting conversion from 2.1% to 6.4% and generating more than 400 monthly course signups. At Copy.ai, I executed a Q4 campaign that increased new user signups by 60%.

At Alov Air Sea, I own the marketing function, spanning positioning, demand generation, content, and automation. I built lead-generation funnels and nurture sequences to turn cold enterprise prospects into contracted shipping partners.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Consultant

Current

NuScienta

Mar 2026 - Present (7 months)

Lead paid growth strategy across Google, LinkedIn, Facebook, and TikTok, owning budget allocation and channel mix. Re-engineered the lead funnel to lift conversion rate from 2.1% to 6.4%, generating 400+ monthly course signups.

Google Ads LinkedIn Ads Facebook Ads TikTokAds Budget allocation Media Channel Mix Lead Funnel Optimization Audience Segmentation A B Testing Landing Page Optimization Creative Testing

Current

Senior Marketing Advisory Consultant

Current

Data Products LLC

Dec 2025 - Present (10 months)

Built a problem-solution brand voice strategy that raised brand trust scores 42% among enterprise clients within 60 days. Advised on brand authority development, driving a 23% increase in inbound enterprise leads.

Brand Strategy Brand Authority Inbound Marketing Integrated Marketing AI Trend Analysis Marketing Systems

Current

Freelance Performance Marketing Consultant

Current

Toptal

Jan 2023 - Present (3 years 9 months)

Managed paid search and paid social for 21 client brands across 127 campaigns, deploying $652K in spend for $6.3M in tracked conversion value. Scaled one e-commerce account from 19 to 320 monthly conversions in five months and grew another from $491K to $829K in monthly revenue.

Google Ads Meta Ads LinkedIn Ads TikTokAds PPC Campaign Management Bidding Strategies Budget Scaling AI Driven Campaign Optimization Marketing Automation Funnel Design Landing Page Optimization Data Analysis Attribution performance reporting GA4 Looker A B Testing Creative Testing HubSpot

Current

Head of Global Marketing

Current

Alov Air Sea

Sep 2021 - Present (5 years 1 month)

Own the full marketing function for an international freight forwarder, covering positioning, demand generation, content, and automation. Built lead generation funnels and nurture sequences that convert cold enterprise prospects into contracted shipping partners.

Marketing Strategy Demand Generation Content Marketing Marketing Automation Lead Generation Nurture Sequencing LinkedIn marketing Retention Marketing Customer Lifetime Value

Advertising Strategist

Copy.ai

Oct 2022 - Dec 2022 (2 months)

Executed a Q4 campaign on a $120K ad budget that drove a 60% increase in new user signups, from 18,500 to 29,600. Managed 12 paid social campaigns across Facebook, Instagram, and LinkedIn, improving CPA by 34%.

Facebook Ads Instagram Ads LinkedIn Ads Paid Social Campaign Management CPA Optimization Data driven optimization Creative Testing ROI Improvement

Team Lead

Noise Media Group

Jan 2022 - Nov 2022 (10 months)

Acquired 23 clients across 7 industries and grew monthly recurring revenue by 30%. Directed social campaigns generating 750M views across client channels and $854,000 in attributed client revenue.

Client Acquisition Social Media Campaigns Multi channel Marketing SEO Paid Advertising Team Leadership Customer Retention

Email Campaign Manager

Systeme.io

Aug 2022 - Oct 2022 (2 months)

Acquired 110,000+ new users through optimized email sequences and segmented audience targeting. A/B tested subject lines, CTAs, and landing pages, improving email-to-signup conversion by 41%.

Email Marketing Email Sequences Audience Segmentation A B Testing Subject Line Testing Call To Action Optimization Landing Page Optimization Copywriting Engagement Rate Improvement

Social Media Marketing Manager

Semrush

Jun 2022 - Aug 2022 (2 months)

Managed 8 PPC campaigns on a $45K monthly budget targeting digital marketers, reducing cost-per-lead by 15%. Aligned content with search intent alongside the editorial team, increasing organic traffic by 42%.

PPC Campaign Management Budget Management CPL (Cost Per Lead)Content Marketing SEO User Intent Quality Score Optimization Cross Platform Analysis

Social Media Marketing Manager

vidIQ

Mar 2022 - May 2022 (2 months)

Launched AI-driven ad strategies across YouTube and TikTok for creator audiences, increasing average engagement rate by 35%. Ran performance campaigns generating 2.3M impressions and 4,200 new creator signups.

YouTube Ads TikTokAds AI Advertising Campaign Performance Engagement Rate Optimization Funnel Analysis Conversion Rate Optimization