Open to opportunities

Regina Mageria

@reginamageria

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Marketing executive driving digital growth and regional demand generation across East Africa.

Kenya

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What I'm looking for

I seek a strategic marketing role in a fast-paced, remote-first company where I can drive regional demand generation, align marketing with sales, lead multi-channel campaigns, and use analytics to deliver measurable growth.

I am a results-driven marketing executive with 4+ years leading regional marketing across East Africa. I align marketing initiatives with sales objectives to drive pipeline growth and market visibility.

I design and implement multi-channel campaigns and digital strategies that increased organic reach by 40%, website traffic by 20%, and lead generation by 15%. I manage paid media, SEO, email, and e-commerce channels to optimize online presence.

I collaborate cross-functionally with sales and operations, build strategic partnerships, and represent brands at industry events to expand market presence. I conduct market research and leverage analytics to track ROI and refine tactics for better performance.

I thrive in fast-paced, remote-first environments where I combine strategic planning with hands-on execution to deliver measurable business results. I seek opportunities to lead demand generation, strengthen brand positioning, and drive sustained regional growth.

Experience

Work history, roles, and key accomplishments

Marketing Executive

Africa Drill Mart

Apr 2023 - Jul 2025 (2 years 3 months)

Led regional marketing strategy across East Africa, increasing organic reach by 40% and website traffic by 20%; developed campaigns and sales enablement materials that boosted lead generation by 15% and improved customer retention by 15%.

Strategic Marketing Digital Marketing SEO Google Ads Content Marketing Analytics Canva Event Marketing Lead Generation

Regional Sales and Marketing Executive

Export Trading Group

Sep 2020 - Mar 2023 (2 years 6 months)

Drove territory sales and marketing initiatives, increasing sales revenue by 40% and expanding the client base by 30% through market research, direct marketing, and event representation. Supported product introductions and farmer training that improved adoption of new blended fertilizer offerings.

Market Research Direct Marketing CRM Event Marketing Sales Operations

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing (CIM)

Postgraduate Diploma in Professional Marketing, Marketing

Completed a Postgraduate Diploma in Professional Marketing from the Chartered Institute of Marketing in 2024, focusing on advanced professional marketing practices and strategic planning.

Chartered Institute of Marketing (CIM)

Diploma in Professional Marketing, Marketing

Completed a Diploma in Professional Marketing from the Chartered Institute of Marketing in 2022, covering core marketing principles and practical digital marketing skills.

Masinde Muliro University of Science and Technology (MMUST)

Bachelor of Science in Agribusiness Management and Marketing, Agribusiness Management and Marketing

2015 - 2019

Earned a Bachelor degree in Agribusiness Management and Marketing from MMUST from 2015 to 2019, covering agribusiness, marketing, and management subjects.