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Cynthia Wambui

@cynthiawambui2

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I build data-driven marketing campaigns, brand narratives, and content that increase engagement, leads, and ROI.

Kenya

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What I'm looking for

I'm looking for a marketing role where I can lead data-driven campaigns, shape brand narratives, use customer insights to drive growth, and collaborate with creative teams to deliver measurable results.

I'm currently leading multi-industry client accounts at The Olive Oryx, creating tailored marketing strategies for construction, vehicle conversion, and property management brands.

As creative lead and in-house copywriter, I oversee content production across campaign narratives, social content, ad copy, and brand messaging. I also execute digital campaigns across social media, email, and paid platforms while tracking performance and optimising results.

At Nationwide Electrical Industries, I developed and executed marketing strategies that increased customer engagement by 25% and lead generation by 30%. My campaigns also improved website traffic by 15% and social media reach and email open rates by 20%.

Previously, at Tulla Travel Agency, I managed multiple projects, reduced travel expenses by 15%, and improved project efficiency by 30%. I use market research, competitor analysis, reporting, and customer insights to uncover opportunities and improve marketing ROI.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

The Olive Oryx

Jan 2025 - Present (1 year 8 months)

Leading multi-industry client accounts and overseeing content production as creative lead and in-house copywriter. Executing full-scale digital campaigns and conducting market research to inform campaign direction.

Digital Campaign Management Content Creation Copywriting Social Media Strategy Market Research Competitive Analysis Performance Monitoring Cross Functional Collaboration

Marketing Executive

Nationwide Electrical Industries Ltd

May 2024 - Jan 2025 (8 months)

Developed and executed marketing strategies resulting in a 25% increase in customer engagement and 30% growth in lead generation. Coordinated multi-channel campaigns and mentored the graphics designer.

Marketing Strategy Campaign Management Market Research Competitive Analysis Lead Generation Social Media Marketing Email Marketing Mentorship

Senior Marketing Executive & Account Manager

Tulla Travel Agency

Aug 2021 - Mar 2024 (2 years 7 months)

Reduced travel expenses by 15% through vendor negotiation and budget management. Coordinated multiple projects, improving project efficiency by 30%, and generated monthly performance reports contributing to a 10% ROI improvement.

vendor negotiation Budget Management Project Coordination Campaign Reporting ROI Analysis Strategic Planning