Open to opportunities

Claudia Freudenberg

@claudiafreudenberg

Message

I build AI-enabled marketing systems that scale B2B growth, brand, and revenue.

Germany

Message

What I'm looking for

I'm looking to lead positioning, brand, go-to-market, and AI-enabled marketing operations for scaling B2B technology or consumer brands, partnering with executive teams to connect market narrative with measurable commercial growth.

I currently serve as a fractional CMO for scaling B2B technology and B2C consumer brands, leading positioning, brand, go-to-market execution, and AI-enabled operating systems.

At Neptune Software, I led global marketing and commercial GTM across SAP ecosystems, scaling ARR from under €1M to €50M while sustaining 50% year-over-year growth and achieving Rule of 40 benchmarks. I grew the marketing and SDR organisation from fewer than two to 14 FTEs across Europe, North America, and APAC.

I've built demand generation, ABM, automation, attribution, and brand systems from the ground up, including global repositioning and rebranding efforts. I work closely with executive and board-level stakeholders to connect market narrative, commercial growth, international expansion, and exit positioning.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO | AI-Native Operating Systems Builder

Current

Independent

Jan 2026 - Present (8 months)

Providing executive marketing leadership for multiple clients across scaling B2B technology and B2C consumer brands, driving growth through strategic marketing leadership, owning positioning, brand and go-to-market execution while building AI-enabled operating systems and company-specific frameworks.

Marketing Leadership Brand Positioning Go To Market Strategy AI Enabled Operating Systems Knowledge Management B2B Technology B2C

CMO / VP of Marketing

Neptune Software

Jan 2021 - Jul 2025 (4 years 6 months)

Led global marketing and commercial GTM strategy supporting enterprise digital transformation within complex SAP ecosystems, combining inbound demand generation with outbound business development. Reorganised and scaled marketing & SDR teams across Europe, North America, and APAC, growing ARR from <€1M to €50M with 50% YoY ARR growth.

Demand Generation ABM Team Building Rule Of 40 AI First Workflows SAP Ecosystem Enterprise Sales

Global Marketing Director / Automations & Operations

Neptune Software

Jan 2018 - Jan 2021 (3 years)

Built centralised marketing function from the ground up, implementing GTM strategies for all international markets. Collaborated cross-functionally to align marketing with sales objectives, contributing to 50% revenue growth.

Marketing Operations GTM Strategy CRM Marketing Automation ABM Thought Leadership

Marketing Manager — DACH & Global Digital

Neptune Software

Dec 2016 - Jan 2018 (1 year 1 month)

Directed DACH marketing campaigns, aligning global strategies with regional market dynamics. Built Salesforce processes for the global sales team and marketing automation programs from scratch.

DACH Marketing Salesforce Marketing Automation Global Strategy

Marketing Manager, Germany

EF Education First

Sep 2015 - Nov 2016 (1 year 2 months)

Led nationwide marketing strategy and operations for Cultural Care Au Pair across Germany. Implemented Salesforce and Marketo to streamline marketing processes and lead management.

Marketing Strategy Salesforce Marketo Lead Management Operations