At Pluno, I drove growth from launch to €500K+ ARR through integrated marketing, acquiring customers with an average subscription value of €1.5K MRR. I built its Zendesk Marketplace presence, which generated 300 installs and two enterprise contracts worth nearly €160K in combined ARR.
I developed Pluno’s positioning and messaging through customer segmentation and voice-of-customer research; around 60% of prospects cited the positioning as a key reason the product resonated. I also ran an account-based marketing campaign that generated a 30–40% reply rate and 10–15 discovery calls per week for four months.
Before Pluno, I founded and operated Top End Content, serving 25 clients across B2B SaaS, B2C, D2C, and consumer-product markets. Earlier, I generated more than $20K in monthly sales at Logicose and turned around an underperforming Orbitsound concession at John Lewis, increasing sustained daily sales from £0 to approximately £10K within two months.
