I've built marketing functions from zero at BOOK-IT, MYCONECT, and Blue Gems Management—launching brands, demand generation, direct-booking programs, analytics, and lifecycle journeys. At BOOK-IT, I increased portfolio revenue and RevPAR by 11% year over year through long-stay and corporate marketing.
At MYCONECT, I generated $15M+ in qualified pipeline by reshaping ICP, positioning, and channel strategy before launch. My work spans SaaS, hospitality, and international markets, combining market research, go-to-market execution, content, paid media, partnerships, and marketing operations to make growth repeatable.
