At MKR, I manage strategy, execution, and optimization for more than $5M in annual paid media across Google Ads, YouTube, Meta, LinkedIn, Microsoft Ads, Reddit, and programmatic.
I increased weekly leads by 75%, from approximately 400 to 700+, by restructuring Google Search, Performance Max, and YouTube campaigns. I also built automated Looker Studio dashboards that replaced manual reporting and were adopted across the agency.
At Uncommon Marketing Works, I increased PPC conversions by 97% and website traffic by 25% through campaign restructuring and audience targeting. I used GA4 and HubSpot CRM data to identify valuable audience segments and develop remarketing strategies.
At W.D. Strategies, I managed paid and organic marketing initiatives that generated more than $70K in incremental revenue and increased organic traffic by 60%. Earlier, I supported regional campaigns at Buyandship and acquisition and retention marketing for global SaaS products at Kdan Mobile.
